February 28, 2024

Desktop Virtualization is Powered by Rapid Technological Advancements


Desktop virtualization allows organizations to deliver virtual desktops and applications to users independently of device or location. It enables enterprises to run full virtual desktop operating systems as well as individual applications on centralized servers while providing end users with a seamless experience. Desktop virtualization assists in reducing hardware costs, simplifying management and maintenance of endpoints, enhancing security, and enabling flexible working options. With the rapid adoption of cloud, mobile technologies, and Bring Your Own Device trends, desktop virtualization has become an essential part of digital transformation strategies of many organizations.

The global desktop virtualization market is estimated to be valued at US$ 13.81 billion in 2024 and is expected to exhibit a CAGR of 9.6% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the major trends influencing the global desktop virtualization market growth is the increasing demand for Desktop-as-a-Service (DaaS) offerings. DaaS allows organizations to access virtual desktops hosted in the cloud through a web browser or thin-client interface without having to maintain backend infrastructure. It offers benefits such as pay-as-you-go pricing, scalability, flexibility, and lower upfront costs. Various cloud service providers including Amazon Web Services, Microsoft Azure, and VMware are focusing on expanding their DaaS portfolios, which is anticipated to boost the adoption of desktop virtualization solutions over the forecast period.

Porter’s Analysis
Threat of new entrants: The desktop virtualization market is highly competitive and capital intensive which poses significant entry barriers for new players.
Bargaining power of buyers: The bargaining power of buyers is moderate as there is a diversity of products in the market, which allows buyers to choose between different solutions.
Bargaining power of suppliers: The bargaining power of suppliers is low as there are many established vendors in the desktop virtualization market providing similar products and services.
Threat of new substitutes: The threat of substitutes is moderate as other emerging technologies such as cloud computing, mobility and bring your own device (BYOD) policy offer alternative solutions.
Competitive rivalry: Being a lucrative market, competition is high among the key players to capture more market share by offering innovative products and services.

Key Takeaways
The global desktop virtualization market is expected to witness high growth.

Regional analysis in North America dominates the market and is expected to retain its leading position during the forecast period. Factors such as presence of established vendors, increased adoption from enterprises and growing adoption of virtual desktop infrastructure (VDI) will drive the North American desktop virtualization market.

Key players operating in the desktop virtualization market are Some of the major companies operating in the global desktop virtualization market are Cisco Systems, Inc., Citrix Systems, Inc., Ericom Software, Inc., Evolve IP, Hewlett Packard Enterprise, Huawei Technologies Co., Ltd , Microsoft, Ncomputing, Oracle Corporation, Parallels International, Red Hat, and VMware, Inc.. Key players focus on innovations and new product launches to gain a competitive advantage in the market. For instance, in March 2022, VMware introduced Workspace ONE, a unified digital experience platform that enables enterprises to deliver any application on any device from a single control plane.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it