Women health apps play an important role in women’s lives by providing clinical tools for tracking menstrual cycles, monitoring fertility and pregnancy, contraception reminders, reproductive health guidance, and more. These apps empower women by giving them control over personal health data and reproductive autonomy. They have evolved into comprehensive digital health platforms that offer physical and emotional well-being resources through exercises, meditation, journaling and community support. This reduces the social stigma surrounding gynecology and mental health issues, encouraging more women to openly discuss concerns and seek help through their mobile devices.
The global Women Health App Market is estimated to be valued at US$ 3.62 Billion in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.
Increased awareness about women’s health and growing preference for non-invasive digital solutions are major drivers expected to boost growth of the global women health app market over the forecast period. As highlighted in the market heading, reducing stigma around reproductive and mental healthcare through anonymized digital communities fosters women’s help-seeking behavior and willingness to openly track cycles, plan conception, get medical advice and find emotional support without embarrassment. The growing accessibility and affordability of smartphones along with advanced technologies like AI and machine learning further augment these apps’ ability to deliver hyper-personalized care, engage consumers and enhance health outcomes. Another key driver referred to in the heading is the ability of women health apps to give autonomy, control and convenience to users, allowing women to take charge of their own wellness journeys using round-the-clock self-management tools on their mobile devices.
The women’s health app market is segmented into fertility & pregnancy trackers, menstruation trackers, nutrition, general health & well-being apps, and disease/symptom trackers. Menstruation trackers dominates the market with more than 40% share as it allows women to track their menstrual cycles, period dates and symptoms. It alerts them ahead of menstrual periods and helps in family planning.
Political: Guidelines by government bodies for developing health apps help foster innovation. However, privacy laws pose challenges.
Economic: Rising women health awareness and disposable incomes drive market growth. However, economic slowdowns can impact app purchase decisions.
Social: Changing attitudes towards women’s health issues positively influence the market. Social media promotes various health apps.
Technological: Apps integrate AI, machine learning and analytics to provide personalized insights. Advancements in mobile technologies and connectivity expand the market.
The Global Women Health App Market Demand is estimated to be valued at US$ 3.62 Mn in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.
North America dominates currently due to early tech adoption and women health awareness. The Asia Pacific region is expected to grow at the fastest pace during the forecast period due to increasing penetration of smartphones and growing medical technology awareness.
Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, and Agilent Technologies, Inc. Key players are focusing on new product launches and innovations to stay ahead of competition. For instance, in 2021 Thermo Fisher launched its new Complete Microbiome Solution to study microbiome profiles.
The women health app market is highly competitive with presence of both international and regional players. Strategic partnerships and mergers & acquisitions are common in the market. For example, in 2022 Merck acquired Exelead to strengthen its position in process analytical technology. The future of women health apps looks promising with continuous technological advancements and growing awareness.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it