June 12, 2024
Asia Fashion Ecommerce Market

Asia Fashion Ecommerce Market Is Expected To Be Flourished By Rapid Expansion Of Online Shopping And E-Tailing Marketplaces

The Asia fashion e-commerce market involves the sale of fashion apparel and accessories through online retail and mobile applications. Major products in this market include clothing, footwear, bags, jewelry, and other fashion accessories. Led by countries like China, India, and Japan, the Asia Pacific region has emerged as one of the fastest growing regions for fashion e-commerce. The proliferation of smartphones and high-speed internet have enabled consumers to browse catalogs and purchase trendy items from the comfort of their homes. Furthermore, established e-tailers such as Alibaba, JD.com, Zalora, and Lazada offer dozens of domestic and international fashion brands on their platforms, along with features like virtual fittings and customer reviews, to enhance the online shopping experience.

The Asia fashion e-commerce Market is estimated to be valued at US$ 521 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.

Market Dynamics:

The rapid expansion of online shopping and e-tailing marketplaces is expected to drive the growth of the Asia fashion e-commerce market over the forecast period. With rising internet and smartphone penetration, online shopping platforms are becoming an increasingly popular way for consumers to purchase fashion items in the region. These e-commerce sites offer consumers convenience as well as access to a wide variety of domestic and international brands. Furthermore, the availability of features like virtual try-on, customer reviews, easy return policies etc. on leading fashion e-tailing platforms is encouraging more consumers to shift their purchases online. Alibaba’s Taobao and Tmall as well as JD.com in China and Flipkart and Myntra in India have emerged as some of the most popular online destinations for fashion and are expected to witness strong growth over the coming years.

Segment Analysis:

The Asia Fashion Ecommerce Market is segmented into fashion accessories, sportswear, footwear, beauty and personal care, homeware and furniture and others. Among these, the fashion accessories segment dominates the market and accounts for around 30% share. Rising fashion consciousness and demand for branded accessories is driving the growth of this segment.

  • By Product Type
  • Apparel
  • Footwear
  • Accessories
  • Jewelry
  • Bags
  • Watches
  • Others (cosmetics, perfumes, personal care)
  • By End User
  • Men
  • Women
  • Unisex
  • Kids
  • Others (Baby)
  • By Price Range
  • Premium
  • Mid
  • Low
  • By Category
  • Western Wear
  • Ethnic Wear
  • Sports Wear
  • Inner Wear
  • Loungewear
  • Swimwear
  • Others (sleepwear, maternity)
  • By Distribution Channel
  • Company owned
  • Marketplace
  • Multi-brand Retailers
  • Others (flash sales)

PEST Analysis:

Political: There are no major regulations impacting the fashion ecommerce market in Asia. However, new policies can be introduced to promote the growth of local fashion brands.
Economic: Rising internet penetration, rapid urbanization and growing middle class with higher disposable incomes have boosted online shopping in Asia. This favors the expansion of fashion ecommerce.
Social: Young population is heavily influencing trends. Social media marketing helps brands to target customers effectively. Customers expect a wide variety of fashion products at affordable prices online.
Technological: Smartphones have made online shopping convenient. Many local players are investing in technologies like virtual try-on, AI, AR to enhance customer experience.

Key Takeaways:

The Asia Fashion Ecommerce Market Size is currently valued at US$ 521 billion in 2024 and is expected to witness high growth owing to expanding middle class, rising internet penetration and increasing penetration of smartphones. China dominates the region and accounts for over 50% market share. Other high potential markets include India, Indonesia and Vietnam that are growing at a rapid pace.

Key players operating in the Asia Fashion Ecommerce market are Alibaba, JD.com, Amazon, Zalora, Lazada, Flipkart, Myntra, Shopee, Shein. Chinese giant Alibaba leads the market through its platforms Taobao and Tmall. It offers fashion products across all categories from many international and local brands. Other major players like JD.com, Shopee are also expanding aggressively across Southeast Asian countries. Indian players Flipkart and Myntra are mainly focusing on the huge domestic opportunity.

Rising customer expectations for unique designs, speedy delivery and seamless checkout experience is pushing brands to come up with innovative technologies and business models. Many players have introduced virtual fitting rooms and styling services to engage customers online. Personalized recommendation engines are also becoming popular. Consolidation through mergers and acquisitions is expected to intensify competition in the coming years.

1.Source: CoherentMI, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it