June 16, 2024
U.S. Artificial Sweeteners Market

The Booming U.S. Artificial Sweeteners Market Is Thriving On Rising Health Consciousness

The U.S. artificial sweeteners market provides low-calorie and sugar-free alternatives to table sugar. Rising health awareness among consumers has increased the demand for zero-calorie sweeteners in various food & beverage applications. Stevia sweeteners, aspartame, saccharin, sucralose and acesulfame potassium are commonly used artificial sweeteners in the country.

The U.S. artificial sweeteners market Size is estimated to be valued at US$ 2.66 Bn in 2024 and is expected to exhibit a CAGR of 6.5% over the forecast period 2024-2031.

The Global U.S. Artificial Sweeteners Market is driven by increasing health consciousness and prevalence of obesity and diabetes in the country. Artificial sweeteners aid weight management by providing the sweetness of sugar without any calories. They are widely used in carbonated drinks, yogurt, desserts and other processed snacks. Stevia sweeteners are gaining popularity due to their natural properties. Consumers are also gravitating towards no/low-calorie food & beverage options to lead healthier lifestyles.

Key Takeaways

Key players operating in the U.S. artificial sweeteners are Imperial Sugar Company, Cumberland Packing Corp., NOW Foods, Ajinomoto Co. Inc., Celanese Corporation, JK Sucralose Inc., Hermes Sweeteners Ltd., Merisant Company, DuPont, Niutang Chemical Ltd., SweetLeaf, Pyure Brands, Cargill, Archer Daniels Midland, Tate & Lyle, PureCircle, Stevia First Corporation, Wisdom Natural Brands, Xinghua Green Biological Engineering Co. Ltd., GLG Life Tech Corporation.

The demand for low-calorie sweeteners is growing in the U.S. due to rising health issues related to sugar consumption. Artificial sweeteners are widely used as sugar substitutes in the food industry to manufacture diet and low-calorie foods & beverages. Stevia is rapidly gaining demand for its natural properties.

Major companies are expanding their product portfolio and global presence to strengthen their leadership in the U.S. artificial sweeteners market. Industry players are investing in R&D to develop innovative stevia and sugar alcohol-based sweeteners with improved taste profiles. The market is expected to grow further during the forecast period.

Market Key Trends

The trend of using natural sweeteners like stevia is growing in the U.S. artificial sweeteners market. Several new stevia products have been launched with taste profiles similar to table sugar. To improve sensory experience, companies are investing in modifying steviol glycosides composition using technological interventions. Unlike artificial sweeteners, stevia is a sustainable sweetening option derived from a plant source. Its promising health profile and minimal food processing requirement is driving increased consumption in the country.

Porter’s Analysis

Threat Of New Entrants: Low startup costs for manufacturing artificial sweeteners with the availability of technology and equipment. However, established players have strong brand loyalty and distribution networks.

Bargaining Power Of Buyers: Large buyers such as food manufacturers and diet food producers can negotiate lower prices due to their bulk purchasing power. Consumer options also allow bargaining.

Bargaining Power Of Suppliers: Key players control upstream raw material suppliers. Suppliers have limited power as sweeteners have substitutes.

Threat Of New Substitutes: New low-calorie sweeteners constantly researched and launched but natural sugars are difficult to replace due to taste preferences.

Competitive Rivalry: Intense competition between dominant local and global brands. Price wars during market saturation. Product improvements and innovations differentiate offerings.

Geographical Regions in Terms of Value

The U.S. market accounts for over 50% value share driven by rising health consciousness. Wide availability of low-calorie alternatives and growing demand for sugar-free products fuel growth. Grocery, dairy and beverage sectors primarily drive consumption.

Fastest Growing Region

Asia Pacific market is witnessing fastest gains at over 8% CAGR led by China, Japan and India. Rising middle class, growing health awareness, increasing demand for packaged foods and beverages boost sales. Several international brands are actively expanding in Asia to tap opportunities.

What Are The Key Data Covered In This U.S. Artificial Sweeteners Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the U.S. Artificial Sweeteners’s growth between 2024 and 2031.

:- Accurate calculation of the size of the U.S. Artificial Sweeteners and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- U.S. Artificial Sweeteners Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of U.S. Artificial Sweeteners vendors


Q.1 What are the main factors influencing the U.S. Artificial Sweeteners?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top U.S. Artificial Sweeteners companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the U.S. Artificial Sweeteners’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it