by The Tissue Paper Market is estimated to be valued at US$ 79.0 Bn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue paper, also known as facial tissue or simply tissue, is a lightweight paper or, light crêpe paper. Major end uses of tissue paper include household, commercial, and industrial purposes. Tissue paper provides convenience and hygienic solutions for cleaning, wiping and wrapping. It is used in products including facial tissues, toilet papers, paper towels, napkins, and more. Increasing focus on hygiene due to ongoing COVID-19 pandemic has augmented the demand for tissues and related products globally.
Market Dynamics:
The growth of the global tissue paper market is driven by rising awareness towards hygiene and cleanliness. The COVID-19 pandemic has accelerated this trend as governments and healthcare organizations emphasized on the importance of hand washing, surface disinfection and usage of hygienic papers. Furthermore, increasing disposable income in developing countries is enabling consumers to spend more on hygiene and health-related products. For instance, improved economic conditions in China and India are positively impacting tissue product sales. Additionally, product innovation led by key players introduction of organic, recycled, and premium quality tissue papers catering to premium segment is fueling the market growth. However, rising environmental concerns due to usage of wood-based raw materials for tissue production and non-biodegradability of certain tissue papers may hamper the industry expansion.
Segment Analysis
The Tissue Paper Market is segmented into toilet paper, facial tissue, paper towel, and others. The toilet paper segment dominates the market and accounts for over 30% share due to high usage in residential as well as commercial sectors like hotels, malls, offices etc. Toilet papers are basic necessity and sees continuous demand globally.
PEST Analysis
Political: Government initiatives toward sanitation drives and campaigns promoting hygiene increase awareness and demand for tissue products. Economic: Improving living standards and disposable incomes in developing nations expand the consumer base. Social: Strong focus on health, hygiene, and sanitation increases tissue usage. Changing lifestyles and busy schedules favor convenience products. Technological: Advanced manufacturing processes and machinery help increase production volumes. Some players invest in eco-friendly raw materials and renewable energy sources.
Key Takeaways
The global tissue paper market is expected to witness high growth, exhibiting CAGR of 6.80% over the forecast period, due to increasing health awareness and changing lifestyles. The Asia Pacific region dominates the market and accounts for over 40% share due to large population, improving economic conditions and rising incomes in major countries like China and India.
Regional analysis indicates that Asia Pacific region is the fastest growing market for tissue paper. Rapid urbanization, growing middle class, and improving living standards in developing Asian countries are major drivers responsible for the high tissue paper consumption. Countries like China, India, Indonesia, and Japan account for the major shares in the Asia Pacific tissue paper market.
Key players operating in the tissue paper market include Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc. Essity, Kimberly-Clark, and Procter & Gamble are the top players globally due to their wide product portfolio and strong distribution network across regions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
