May 18, 2024

Bath Bomb Experience Market is driven by Rising Demand for Self-Care Products

Bath bombs are colorful bath fizzers made from a mixture of dried herbs, essential oils, and other ingredients that create a relaxing and visually appealing bath time experience. With their delightful scents and vibrant color explosions in the water, bath bombs have gained immense popularity as an easy way to unwind and indulge in self-care. Bathing is considered as one of the most comforting and destressing rituals, and bath bombs take this activity a step ahead by producing soothing smells and brightening up the overall ambience. Moreover, as individuals are increasingly concerned about their well-being, there is a surge in demand for products that relieve stress and impart feelings of relaxation. This, along with premiumization of personal care, has fueled the sales of bath bombs globally.

The global Bath Bombs Market is estimated to be valued at US$ 138.36 Bn in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
There has been a noteworthy rise in customized and organic bath bombs in recent years. Consumers closely examine ingredients and are willing to pay extra for organic, vegan, and cruelty-free products. This has encouraged bath bomb companies to innovated with natural ingredients, essential oils, CBD extracts etc. that cater to specific needs such as relaxation, better sleep, pain relief etc. Growing popularity of self-care on social media is another key trend, with Instagram being flooded with visuals of different bath bomb designs and their effects in water, inspiring many to indulge in this activity. As more consumers appreciate unique creations and customized experiences, this market is estimated to grow steadily.

Porter’s Analysis

Threat of new entrants: Low threat as manufacturing bath bombs requires established supply chains for sourcing essential oils and packaging.

Bargaining power of buyers: High bargaining power as bath bombs are considered a commodity and buyers can easily switch between brands based on pricing.

Bargaining power of suppliers: Medium power as there are many suppliers for raw materials like citric acid, baking soda and essential oils.

Threat of new substitutes: Medium threat from alternative bath and body products that provide relaxation like bath salts and epsom salts.

Competitive rivalry: High competition as the market has many small and large players offering similar products.

Key Takeaways

The global Bath Bombs market is expected to witness high growth. The global Bath Bombs Market is estimated to be valued at US$ 138.36 Bn in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030.

Regional analysis comprised: North America currently dominates the global bath bombs market, followed by Europe. The rising demand for premium beauty and personal care products is driving market growth in these regions.

Key players related content comprised: Key players operating in the Bath Bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC.