by The presentation software market enables creation and delivery of digital slideshows, media-rich projects, or web-based presentations. Presentation software enables users to incorporate text, graphics, audio, videos, and animations into their presentations. Features of presentation software include slide creation, templated designs, collaboration capabilities, cloud storage, and real-time editing by multiple users. Presentation software has applications across various industries for purposes such as marketing, learning & development, business plans & proposals, annual reports, project updates etc. The user-friendly design of presentation software makes it a convenient tool for both businesses and individuals to communicate complex ideas through visual aids.
The global presentation software market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the presentation software market is the rising adoption of cloud-based technologies. Cloud-based presentation software enables seamless collaboration from any device and location. It provides users flexibility to access and work on presentations remotely without needing to download or install any software. Cloud-based solutions also offer automatic backup, cost-effectiveness of SaaS-based pricing, and easy integration with other organizational systems. This has boosted their popularity, especially among large enterprises with multiple users. Other trends driving the market include integration of presentation software with virtual conferencing tools and emergence of artificial intelligence features like auto-generation of slides.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the presentation software market is dominated by major players and requires significant resources and expertise to develop robust presentation software.
Bargaining power of buyers: The bargaining power of buyers is moderate as buyers have a variety of presentation software options from Microsoft, Apple, Google, Prezi etc. to choose from. However, switching costs are low.
Bargaining power of suppliers: The bargaining power of suppliers is low as presentation software providers rely on generic components and technologies for development which are easily available.
Threat of new substitutes: The threat of new substitutes is moderate as other forms of communication like video conferencing are emerging but cannot completely replace traditional presentation software.
Competitive rivalry: Competition in the presentation software market is high among major players like Microsoft, Apple, and Google.
Key Takeaways
The Global Presentation Software Market Size is expected to witness high growth. The widespread adoption of presentation software across various industries like education, corporate along with increasing digitalization is driving the market growth.
Regional analysis – North America region dominates the presentation software market currently due to wide presence of key players like Microsoft, Apple and adoption of new technologies. The Asia Pacific region is expected to witness fastest growth in the forecast period due to increasing education and corporate sectors in countries like China and India.
Key players – Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint holds the largest market share currently due to its wide availability and capabilities. Players are focusing on introducing new features and strengthening their portfolio to gain more customers.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
