by The global Poultry Keeping Machinery Market is estimated to be valued at US$ 5563.33 Mn in 2023 and is expected to exhibit a CAGR of 3.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The poultry keeping machinery market comprises equipment that aid in the entire process of poultry farming from hatching to slaughtering. This includes machines for egg hatching, brooders, feeders, waterers, egg collection systems, egg washing machines, killing cones, stunning systems and packaging equipment. Poultry keeping machinery help improve efficiency by automating routine tasks and achieve scale in poultry production. They also ensure hygienic production practices and uniform quality of poultry products.
Market key trends:
One of the key trends in the poultry keeping machinery market is the rising adoption of advanced automation technologies. Manufacturers are developing smart poultry farm equipment integrated with IoT and data analytics for remote monitoring. This allows farmers to securely monitor flock health, feed and water levels using mobile apps. Real-time data on behavior and conditions helps take preventive actions for improving productivity and food safety. For example, Jansen Poultry Equipment offers a connected hatchery management solution enabling remote control of incubators and hatchers. Such smart machinery is gaining popularity among commercial poultry farmers.
Porter’s Analysis
Threat of new entrants: Low capital requirement for setting up new poultry farm facilitates the entry of new players in the market. However, established players have economies of scale and brand recognition which poses barrier for new entrants.
Bargaining power of buyers: Individual buyers have low bargaining power due to fragmented demand. However, large poultry producers have significant influence on machinery providers.
Bargaining power of suppliers: Leading machinery providers have control over key components supplying which gives them upper hand in bargaining. However, availability of substitute components balances the power.
Threat of new substitutes: Alternate protein sources like aquaculture, eggs etc. poses threat to poultry market. However, poultry meat and eggs have well established preference.
Competitive rivalry: Intense competition among existing players to gain market share through product innovations and expansion into emerging countries.
Key Takeaways
The Global Poultry Keeping Machinery Market Demand is expected to witness high growth, exhibiting CAGR of 3.4% over the forecast period, due to increasing automation in poultry farming.
The Asia Pacific region is expected to dominate the global poultry keeping machinery market over the forecast period, owing to rising meat consumption in countries like China and India. China accounts for over half of the global poultry meat production.
Key players operating in the poultry keeping machinery market are Jansen Poultry Equipment, Petersime NV, Vencomatic Group, Big Dutchman International GmbH, Valco Companies, Inc., TEXHA PA LLC, Hartmann Lebensmitteltechnik Anlagenbau GmbH, and HAMEX-GROUP. These players are focusing on geographical expansion and launching innovative products to strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
