Hydrogenated Polyisobutene is an emollient that is widely used in personal care products including skin care and hair care products. It acts as an excellent skin conditioning agent and protects the skin from dryness. Hydrogenated Polyisobutene creates a thin, silky film on the skin that seals in moisture. It also imparts a smooth after-feel to the products. The global demand for personal care products has been increasing at a significant rate owing to rising consciousness about personal appearance. Furthermore, changing lifestyles and increasing spending power of consumers is propelling the growth of personal care industry. Hydrogenated Polyisobutene finds wide application in skin creams, lotions, sun care products, hair conditioners, lip balms and others due to its moisturizing properties.
The global Hydrogenated Polyisobutene Market is estimated to be valued at US$ 17.33 Mn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends: One of the key trends in the Hydrogenated Polyisobutene market is the widespread adoption of natural and organic personal care products. Consumers today are well informed and prefer personal care products that are formulated using naturally sourced ingredients and are free from harsh chemicals. This has led personal care brands to focus on developing natural and organic formulations using plant-based emollients and moisturizers. Hydrogenated Polyisobutene manufacturers are enhancing their product portfolios to cater to the demand for natural personal care products. They are also developing eco-friendly and sustainably sourced Hydrogenated Polyisobutene to strengthen their position in the growing natural personal care segment.
Threat of new entrants: The threat of new entrants in the hydrogenated polyisobutene market is low due to high capital requirements for manufacturing facilities and distribution channels. Bargaining power of buyers: The bargaining power of buyers is moderate as buyers switch between suppliers based on price. Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are several suppliers and brands of hydrogenated polyisobutene available in the market. Threat of new substitutes: Substitutes are less likely as hydrogenated polyisobutene offers unique properties that are difficult to replace. Competitive rivalry: Competition in hydrogenated polyisobutene market is high among established brands.
The global hydrogenated polyisobutene market is expected to witness high growth.
Regional analysis The Asia Pacific region dominates the global hydrogenated polyisobutene market due to strong demand from increasing cosmetic and personal care industries in countries like China, Japan and India.
Key players operating in the hydrogenated polyisobutene market are A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem.