February 28, 2024

Greenhouse Produce Market is Expected to be Flourished by Increasing Demand for Organic and Healthy Food

Greenhouse farming is an agricultural method of growing crops within structures called greenhouses. Greenhouse farming allows for year-round production of a variety of fruits and vegetables even in unfavorable climatic conditions. Fruits and vegetables grown in greenhouses have higher yields compared to open-field cultivation as crops can be protected from pests, diseases, and adverse weather conditions. Greenhouse cultivation ensures higher productivity and the production of crops does not depend on seasons or weather conditions. Fruits and vegetables grown in greenhouses are often vine-ripened and spray-free, making them a healthier and greener alternative. The global rise in health consciousness and demand for organic and chemical-free food has boosted the adoption of greenhouse farming techniques.

The global greenhouse produce market is estimated to be valued at US$ 28 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The growing demand for organic and healthy food is one of the major drivers propelling the greenhouse produce market growth. Greenhouse farming allows year-long production of chemical-free fruits and vegetables, meeting the rising demand for organic food. Furthermore, greenhouse farming leads to higher yields compared to open-field cultivation. Farmers can maximize their production despite adverse weather conditions by adopting greenhouse farming techniques. This enables consistent supply of fruits and vegetables to consumers and stabilizes market prices, thereby acting as another driver for this market.

Segment Analysis
The global greenhouse produce market is dominated by the vegetables segment which holds around 60% market share. Vegetables such as tomatoes, cucumbers, and peppers are the most common crops grown in greenhouses. This is because vegetables have higher demand from consumers and supermarkets compared to fruits and other greenhouse crops. Protected cultivation techniques allow farmers to produce vegetables throughout the year leading to consistent supply and higher profitability.

Pest Analysis
Political: The rising focus on reducing carbon emissions and promoting sustainable farming practices is positively impacting the greenhouse produce market. Many governments offer subsidies and tax benefits to green businesses.
Economic: Rising disposable incomes and health consciousness is driving higher demand for high quality greenhouse produce. However, inflationary pressures are raising input costs for farmers.
Social: Consumers are increasingly preferring pesticide-free foods grown using natural methods. Social media is raising awareness about the benefits of greenhouse techniques in minimizing environmental impact.
Technological: Technologies such as LED lighting, hydroponics, and automation systems are helping optimize crop yields and resource efficiency. Precision farming solutions allow remote monitoring of greenhouse conditions.

Key Takeaways
The Global Greenhouse Produce Market Size is expected to witness high growth driven by rising health awareness, economic prosperity, and population growth.

The Asia Pacific region dominates the market with China being the largest producer. China accounts for over 40% of the global area under greenhouse cultivation led by northern provinces like Hebei and Shandong.

Key players operating in the greenhouse produce market are Fabory, Fastenal Company, Würth Industrie Service GmbH & Co. KG, REYHER, KELLER & KALMBACH GmbH, AB STEEL, Brunner Manufacturing Co., Inc. KD FASTENERS, INC., ckford Fastener, Inc., AMARDEEP STEEL, Viha Steel & Forging. Fastenal Company and Fabory lead the market with over 15% share each, recognized for their reliable design and supply of greenhouse equipment.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it