June 12, 2024

The Scalp Care Market Is Expected To Be Flourished By Rising Health Consciousness Among Consumers

The global scalp care market offers a wide range of products that nourish and cleanse the scalp, preventing hair fall and dandruff. Scalp care products include shampoos, hair masks, oils, serums, and other treatments that moisturize and nourish the scalp. Shampoos make up the largest share of the market and include anti-dandruff, hydrating, and volumizing variants. Rising air pollution and other environmental factors have increased scalp issues like dryness and itching, driving the demand for specialized scalp care products.

The global scalp care market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Rising health consciousness among consumers regarding scalp and hair care is a key factor fueling the growth of the scalp care market. Growing consumer awareness about the link between scalp health and hair fall has increased the adoption of specialized anti-dandruff and moisturizing shampoos and treatments. Moreover, growing pollution levels and changing weather conditions have led to dry, sensitive scalps, further raising the demand for soothing scalp care products. The market also stands to gain from the increased spending on personal grooming and beauty regimes by millennials andGeneration Z consumers.
However, availability of counterfeit products offering similar claims at lower costs could restrain the market growth. Strict regulations governing cosmetic and personal care products also add to compliance complexities. Additionally, price fluctuations of raw materials like herbs and essential oils used in natural scalp care products impact their affordability.

Segment Analysis
The scalp care market is segmented into shampoos, hair oils, conditioners, serums and others. Shampoos dominate the scalp care market with over 35% share as people use shampoos on a daily basis to cleanse and nourish the scalp. The hair oil segment follows shampoos with a share of around 30% since hair oils are used widely in regions like Asia Pacific for scalp and hair nourishment. Conditioners have a share of around 20% as they help detangle hair and provide moisture after shampooing.

PEST Analysis

Political: There are no major political factors impacting the scalp care market.
Economic: Rising disposable incomes and growing beauty consciousness is driving demand for premium scalp care products across regions.
Social: Changing lifestyles, greater awareness about hair and scalp care through digital and social media is propelling the scalp care market growth.
Technological: Product innovation in terms specialized ingredients, advanced formulations that target specific scalp and hair issues influence consumer buying behavior.

Key Takeaways
The Global Scalp Care Market Share is expected to witness strong growth during the forecast period. Regionally, the Asia Pacific region dominates the scalp care market and is expected to grow at a CAGR of over 9% during the forecast period. Countries like India, China, Japan and South Korea are major markets in the region due to large population and rising incomes. Key players operating in the scalp care market are Mars, Inc, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, Lindt, Ritter Sport, Amul, Blommer Chocolate Company, Brookside Foods, Chocolate Frey, and Ezaki Glico. Key players are focusing on expanding their product lines, strengthening distribution networks and investing in marketing campaigns to reach untapped markets. Innovation in ingredients and formats to suit millennial preferences will be another focus area.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it