July 22, 2024
Europe Maternity Wear Market

Europe Maternity Wear Market: Growing Awareness and Changing Fashion Trends Driving Market Growth

The global Europe Maternity Wear market is estimated to be valued at US$ 432.0 Mn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Maternity wear refers to clothing specifically designed for pregnant women, providing comfort and style during their pregnancy journey. Maternity wear includes a wide range of products such as dresses, tops, bottoms, lingerie, and swimwear. The market is driven by the growing awareness among pregnant women regarding the importance of comfortable clothing and the changing fashion trends. The demand for maternity wear is also fueled by the increasing number of working women and the need for them to dress professionally during pregnancy.

Market Key Trends:

One key trend observed in the Europe Maternity Wear market is the rising popularity of eco-friendly and sustainable maternity wear. With growing environmental consciousness among consumers, there is a shift towards choosing sustainable and organic clothing options. Maternity wear brands are incorporating eco-friendly materials such as organic cotton and recycled fabrics in their product offerings. This trend is driven by the increasing consumer preference for sustainable fashion and the desire to minimize environmental impact.

Overall, the Europe Maternity Wear market is witnessing steady growth, driven by factors like growing awareness, changing fashion trends, and the demand for eco-friendly options.

Porter’s Analysis:

Threat of new entrants: The Europe maternity wear market is relatively saturated, with several established players dominating the market. The high brand loyalty and extensive distribution networks of these companies act as barriers to new entrants. Therefore, the threat of new entrants is low.

Bargaining power of buyers: The bargaining power of buyers in the Europe maternity wear market is moderate. Although customers have access to a wide range of products and brands, their purchasing decisions are mainly influenced by factors such as affordability, quality, and brand reputation. Therefore, buyers have some power to choose from different options but are not in a strong position to dictate prices or terms.

Bargaining power of suppliers: The bargaining power of suppliers in the Europe maternity wear market is also moderate. Suppliers of raw materials and fabrics have some leverage to negotiate prices and terms with manufacturers. However, the market is highly competitive, and manufacturers have the option to switch suppliers if they are not satisfied with the terms. Additionally, some manufacturers may have their own production facilities, reducing their dependence on external suppliers.

Threat of new substitutes: The threat of new substitutes in the Europe maternity wear market is low. Maternity wear is designed specifically to provide comfort and accommodate the changing body shape of pregnant women. While regular clothing can be altered to some extent, it may not provide the same level of comfort and support as purpose-made maternity wear.

Competitive rivalry: The competitive rivalry in the Europe maternity wear market is high. There are several key players operating in the market, competing for market share and consumer attention. These companies invest heavily in marketing, product development, and expanding their distribution networks to gain a competitive edge. This intense competition drives innovation and ensures a wide range of choices for customers.

Key Takeaways:

The Europe Maternity Wear Market Growth is expected to witness high growth, exhibiting a CAGR of 6.6% over the forecast period (2022-2030). This growth can be attributed to increasing awareness about the importance of comfortable and fashionable maternity wear, as well as the rising number of working pregnant women who prefer fashionable clothing options.

In terms of regional analysis, Europe is the fastest-growing and dominating region in the maternity wear market. This can be attributed to factors such as a high percentage of working women, increasing disposable income, and a fashion-conscious population.

Key players operating in the Europe maternity wear market include Gap Inc., Seraphine, Isabella Oliver, H and M Hennes and Mauritz AB, Brunelli and Co. S.R.L, Mothercare, Boob Design, Pink Blush Maternity, Organic & More, and Adidas America Inc. These players have established themselves as prominent brands in the market, offering a wide range of maternity clothing options to cater to different preferences and budgets.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it