June 19, 2024

Investigating Competitive Strategies: Key Insights into Anti-acne Cosmetics Market Players

The Rising Demand for Treatment Products Drives Growth in the Anti-acne Cosmetics Market

The global anti-acne cosmetics market offers a variety of products that help treat acne and reduce further breakouts. Treatment products include face washes, serums, creams, and spot treatments containing ingredients like benzoyl peroxide, salicylic acid, and retinoids that clear existing blemishes and prevent new ones. The rising youth population suffering from acne vulgaris has boosted product adoption. While prescription drugs see limited usage due to side effects, cosmetics provide mild to moderate relief through alternative actives.

The Global Anti-acne Cosmetics Market is estimated to be valued at US$ 2591.87 Mn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the anti-acne cosmetics market are Clinique Laboratories, LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad Inc, L’Oréal S.A., The Mentholatum Company Inc., Kosé Corporation, and Galderma Laboratories LP. Growing consumption of skin care products targeting specific concerns has augmented the demand for anti-acne ranges. Rising consciousness about appearance and a severe surge in acne cases worldwide are compelling consumers to choose OTC treatments. Furthermore, the market players are expanding their geographical presence by entering emerging nations at a rapid pace to tap the products potential.

Market key trends

One of the prominent trends in the anti-acne cosmetics industry is the increasing availability of natural and organic products. With consumers becoming more environmentally conscious and health-driven, they prefer plant-based, non-comedogenic formulas over chemical-laden ones. Brands are leveraging this sentiment by incorporating natural actives like chamomile, tea tree oil, and neem into their formulations. Furthermore, multi-functional products offering sun protection, anti-aging, and hydration alongside acne-fighting are gaining traction.

Porter’s Analysis

Threat of new entrants: High capital requirements and established brands pose a barrier for new companies.

Bargaining power of buyers: Many options are available for buyers so their bargaining power is high.

Bargaining power of suppliers: Few raw material suppliers exist so their bargaining power is high.

Threat of new substitutes: Substitute products like medication can treat acne, posing a threat.

Competitive rivalry: Market is dominated by large brands so competition is intense.

Geographical regions

North America currently holds the largest share of the anti-acne cosmetics market in terms of value, owing to high awareness levels regarding various skin care products and availability of advanced products. The Asia Pacific region is expected to grow at the fastest rate during the forecast period due to rising disposable income, growing middle class population, and increasing influence of western culture in countries like India and China.


1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it