by Educational tourism involves traveling to foreign countries and learning about new cultures and international subjects along with traveling and recreational activities. It provides exciting opportunities for experiential and transformative learning. Educational tours help people gain first-hand knowledge of historical places, witness social and cultural differences, learn foreign languages and experience outdoor activities. The market is witnessing strong growth attributed to growing interest among students, families and professionals in exploring new cultures and cities through educational programs while enjoying vacations.
The Global Educational Tourism Market is estimated to be valued at US$ 1,092.45 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Educational Tourism market are EF Education First Ltd., ACIS Educational Tours, Explorica, Inc., WorldStrides, Rustic Pathways, Walking Tree Travel, Travel For Teens, School Tours of America, EST, World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition &Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, and Capital Tours, Inc. Key players are focusing on expanding their global footprints and offering diverse international educational programs to tap the opportunities in growing demand.
The growing Educational Tourism Market Demand is attributed to rising interest of people in experiencing transformative learning through international cultural exposure and travel. There is increasing focus on language learning, study abroad programs, summer camps and student exchange programs which is fueling the market growth.
With rising globalization and economics, educational tourism is expanding globally. Many countries are promoting themselves as attractive educational tourism destinations and collaborating with industry players to leverage the opportunities. This is expected to significantly drive the global educational tourism industry in coming years.
Market key trends
One of the key trends in the educational tourism market is growing popularity of specialized programs. Tour operators are focusing on niche interest areas and launching specialized programs on themes like science, space studies, culinary arts, nursing, film making etc. which provide comprehensive experiential learning. This is gaining traction among students and professionals looking for distinctive international learning experiences through educational tours.
Porter’s Analysis
Threat of new entrants: New players find it difficult to enter this market due to heavy investments and established players.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and transparency in prices.
Bargaining power of suppliers: Suppliers have less bargaining power due to availability of alternative suppliers of services and products.
Threat of new substitutes: Substitutes like online education and MOOCs pose limited threat due to inability to provide experiential learning.
Competitive rivalry: Intense competition exists among existing players to attract students, gain market share and maintain leadership position.
Geographical Regions
North America captures the largest share of the educational tourism market in terms of value due to growing education budgets, availability of diverse study programs, and student exchange opportunities in the region.
Asia Pacific is expected to grow at the fastest rate during the forecast period owing to rapid infrastructure development, increasing emphasis on global education, rising middle-class population and their spending capabilities. Countries like China, India, Malaysia, and Singapore are key contributors to the regional market growth.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
