March 2, 2024
Tissue Paper Market

The Resilient Growth of the Tissue Paper Market

Market Overview:
The Tissue Paper Market is estimated to be valued at US$79.0 Billion In 2022 and is expected to exhibit a CAGR of 6.8% over the forecast period of 2023-2030, as highlighted in a new report published by Coherent Market Insights. Tissue paper products find extensive use in various sectors, including hospitality, healthcare, residential, and commercial, due to their superior softness, absorbency, and hygiene. The market offers a wide range of products, such as toilet papers, facial tissues, paper napkins, and kitchen towels, catering to different consumer requirements. The growing awareness regarding personal hygiene, along with the rising disposable income in emerging economies, is expected to drive the demand for tissue paper products.

Market Dynamics:
The Tissue Paper Market is driven by two key factors: increasing population and urbanization, and changing consumer lifestyles. With a growing population, the demand for tissue paper and hygiene products is expected to witness a significant upsurge. Additionally, as more people migrate to urban areas, the demand for tissue paper products, particularly in the hospitality and commercial sectors, is expected to increase. Furthermore, changing consumer lifestyles, including the preference for convenience and hygiene, are anticipated to drive the demand for tissue paper products in residential and commercial settings. These factors are expected to propel the growth of the tissue paper market over the forecast period.
Market Key Trends:

One key trend in the tissue paper market is the increasing demand for eco-friendly and sustainable products. With growing awareness about environmental issues and the need to reduce carbon footprint, consumers are shifting towards products that are made from recycled materials and are biodegradable. Tissue paper manufacturers are adapting to this trend by producing eco-friendly alternatives that meet the consumer demand for sustainability. For example, companies are using processes that minimize water and energy consumption during production and are sourcing raw materials from sustainable forestry practices. This trend is expected to drive the growth of the tissue paper market as more consumers prioritize eco-friendly products.

SWOT Analysis:

Strength: The tissue paper market benefits from its wide range of applications across various industries, including healthcare, hospitality, and households. Its versatility contributes to the steady demand for tissue paper products.

Weakness: The tissue paper market is highly competitive, with numerous manufacturers vying for market share. This leads to price competition and challenges in building brand loyalty.

Opportunity: The growing population and urbanization in emerging economies present opportunities for the tissue paper market to expand its consumer base. Increased disposable income and changing consumer preferences towards hygiene products further enhance this opportunity.

Threats: The tissue paper market faces a threat from the rising cost of raw materials, such as wood pulp, as well as fluctuations in prices of energy and chemicals used in production. Additionally, the availability of alternatives like hand dryers and electronic communication poses a challenge to the market.

Key Takeaways:

The global tissue paper market is expected to witness high growth, exhibiting a CAGR of 6.80% over the forecast period of 2023-2030. This growth can be attributed to the increasing demand for eco-friendly and sustainable products. The market size for 2022 is estimated to be US$ 79.0 billion.

In terms of regional analysis, Asia Pacific is the fastest-growing and dominating region in the tissue paper market. The region’s growing population, urbanization, and rising disposable income contribute to the increased demand for tissue paper products.

Key players operating in the tissue paper market include Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc. These key players contribute to the market’s competitiveness and innovation in product offerings.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it