by Back stretchers provide relief for the back through gentle decompression and improved spinal alignment. Back stretchers help alleviate lower back pain by allowing the wearer to gently arch and elongate the spine. Compatible with different body types and sizes, back stretchers can be worn at home or work to provide on-demand relief from back discomfort. They offer a safe and effective solution compared to over-the-counter pain medications. The global back stretchers market is estimated to be valued at US$ 162.2 Mn in 2023 and is expected to exhibit a CAGR of 4.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the back stretchers market is the growing demand for portable and wearable back stretchers. Traditionally, back stretching involved the use of large apparatus or machines only available at physiotherapy clinics or gyms. However, modern back stretchers are now designed for portability and all-day wear. Products such as lumbar belts and back braces can be easily worn under or over clothes to provide back support during daily activities. Their lightweight and adjustable designs allow wearers to customize relief. This has boosted the popularity of back stretchers among office workers and those with sedentary jobs who want discreet relief throughout the workday. The demand for discreet, wearable back stretchers is expected to continue growing as more people adopt an active lifestyle while managing back pain.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the back stretchers market is moderate due to established brands and need for equipment certifications and approvals.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of various product options at different price points.
Bargaining power of suppliers: A few major manufacturers supply back stretchers, giving them relatively high bargaining power over buyers.
Threat of new substitutes: Other equipment for back health like inversion tables and massage chairs pose limited threat as substitutes for back stretchers which offer specific stretching capability.
Competitive rivalry: The back stretchers market sees competition between major brands and private labels offering variety in designs, materials and price points.
Key Takeaways
The global back stretchers market is expected to witness high growth over the forecast period supported by rising awareness about posture health and benefits of stretching.
Regional analysis: North America is expected to dominate the back stretchers market during the forecast period owing to growing health awareness and fitness consciousness. Asia Pacific is anticipated to exhibit the fastest growth rate driven by increasing healthcare spending and rising obesity concerns in major countries like China and India.
Key players: Key players operating in the back stretchers market are Nubax, Backbridge, Nayoya Wellness, Theraband, Chirp, LumbarTrac, Teeter Hang Ups, Zen Health, DJO Global, Fit for Life LLC, OPTP, Gaiam, AmazonBasics, ProsourceFit, and Stamina Products Inc. Major players are focused on new product development and launches to consolidate their positions.
