April 18, 2024

The Global Feminine Hygiene Products Market Driven By Rising Awareness About Feminine Hygiene

Feminine hygiene products such as sanitary pads, tampons, panty liners, and menstrual cups are essential for women during their menstrual period. These products help in absorbing menstrual blood and other discharges from the vagina. Sanitary pads are the most commonly used feminine hygiene products around the world as they are affordable and easily available. The global feminine hygiene industry has witnessed significant growth over the past few years owing to rising awareness regarding hygiene, health, and comfort during menstrual cycles. Moreover, the increasing disposable income of women in emerging nations has boosted the sales of branded hygienic pads and tampons.

 The global Feminine Hygiene Products Market is estimated to be valued at US$ 36.2 Bn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Most women prefer using chemical-free sanitary pads, tampons, and liners made from natural fibers like cotton due to health concerns related to the long-term usage of synthetic materials. Leading market players have launched organic pads made with botanical extracts, aloe vera gel, and essential oils that are dermatologically tested and hypoallergenic. Furthermore, companies offer biodegradable pads with peels that decompose within 90 to 180 days of disposal, thus reducing environmental pollution. Innovation in terms of shape, size, and absorption levels of pads has also increased their adoption. Panty liners are gaining popularity among young girls and women owing to benefits such as odor protection and fresh feel. The advent of easy-to-carry and convenient menstrual cups is another emerging trend in the market. Their re-usability and eco-friendliness are supporting the growth of menstrual cups globally.

Porter’s Analysis
Threat of new entrants: The threat of new entrants into the feminine hygiene products market is moderate. Established brands have strong brand recognition and distribution networks. However, private label products pose a threat.
Bargaining power of buyers: The bargaining power of buyers in the feminine hygiene products market is high. Buyers have several product options and brands to choose from. Buyers can negotiate on price and promotions.
Bargaining power of suppliers: The bargaining power of suppliers is moderate. Raw material suppliers have the threat of forward integration. However, established brands source raw materials from multiple suppliers globally.
Threat of new substitutes: The threat of substitutes is low. While menstruation cups and menstrual underwear offer alternatives, disposable pads and tampons are widely used and preferred.
Competitive rivalry: The competitive rivalry in the feminine hygiene products market is high. Major brands compete intensely on pricing, promotions, product features and quality. Private label brands intensify competition.

Key Takeaways
The Global Feminine Hygiene Products Market Size is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis: North America currently dominates the global feminine hygiene products market due to growing awareness. However, Asia Pacific is poised to showcase the highest growth rate during the forecast period driven by expanding rural consumer base and availability of affordable products.

Key players: Key players operating in the feminine hygiene products market are Ritchie Navigation, Weems & Plath, Raytheon AnschÃ1⁄4tz, Furuno, Simrad Yachting, KVH Industries, Garmin, Raymarine, Japan Radio Company, SI-TEX Marine Electronics. These players are focusing on new product launches and organic/inorganic growth strategies to gain market share.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it