February 26, 2024
Yerba Mate Market

Energizing Yerba Mate Market driven by Increased health awareness

Yerba mate is a traditional South American caffeinated herbal infusion that is commonly consumed throughout South America. Yerba mate contains various antioxidants, vitamins, and minerals that provide health benefits such as improved cognitive function and metabolism. The drink has gained popularity globally due to its energy-boosting effects. The infusion is prepared by steeping dried yerba mate leaves and twigs in hot water. The resulting brew has an earthy and slightly sweet flavor that is enjoyed on its own or mixed with fruit juices or milk.

The global yerba mate market is experiencing significant growth due to rising awareness about the health benefits of natural stimulants. Yerba mate contains caffeine along with other xanthines such as theophylline and theobromine which provide cognitive and energy-boosting effects without causing jitters. The drink is considered helpful for weight management as it boosts metabolism. Furthermore, yerba mate is a rich source of various antioxidants and nutrients that have potential benefits for heart health as well as cancer prevention. Growing preference for herbal teas over carbonated drinks and coffee is further fueling demand.

The global yerba mate market is estimated to be valued at US$ 2311.45 Mn in 2023 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The yerba mate market is witnessing increasing demand from modern consumers who prefer unique and functional beverages. To cater to this demand, market players have introduced yerba mate in various forms such as cans, bottles, and sparkling beverages which provide convenience along with the nutritional and energy-boosting attributes. Furthermore, flavored versions infused with fruit flavors are gaining popularity, especially among young consumers. Another notable trend is the increasing availability of yerba mate through e-commerce and specialty stores, allowing for wider accessibility globally. While Southern America remains the core traditional market, countries like the U.S., Germany, and Japan are emerging as key markets offering significant growth opportunities. Rising awareness about the health benefits and clean label positioning of yerba mate is expected to further support market expansion over the forecast period.

Porter’s Analysis
Threat of new entrants: The yerba mate market features moderate threat from new entrants given the significant capital requirements involved in set up of manufacturing infrastructure and brand building.

Bargaining power of buyers: Buyers have moderate bargaining power as they can negotiate on price due to availability of multiple brands. However, brand loyalty restricts buyer flexibility to a certain extent.

Bargaining power of suppliers: Suppliers have moderate to low bargaining power as majority of raw materials used for yerba mate production are agricultural commodities whose prices are somewhat fixed in the global markets.

Threat of new substitutes: The threat from substitutes is low as tea and coffee only provide limited substitutability and yerba mate possesses unique functional benefits.

Competitive rivalry: The global yerba mate market is highly competitive due to presence of numerous regional and international brands.

Key Takeaways
Global Yerba Mate Market Demand is expected to witness high growth during the forecast period due to increasing awareness about its various health benefits.

Regional analysis: The Latin American region currently dominates the global yerba mate market owing to large-scale domestic consumption in countries like Argentina, Brazil and Paraguay. Asia Pacific is anticipated to be the fastest growing region on account of rising popularity of the product among health conscious consumers.

Key players operating in the yerba mate market are 3M, Invoclar Vivadent, Ultradent Products Inc., Mectron s.p.a., Kerr Corporation, Gnatus Medical-Dental Equipments, Tecno-Gaz S.p.A, ACTEON GROUP, Dentsply Sirona, Den-Mat Holdings, LLC, DENTMATE, Flight Dental System, Medit Corp, COLTENE Group, Kulzer GmbH, VOCO GmbH, and B.A. International Ltd.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it