The women’s swimwear market consists of one-piece and two-piece swimwear available in a variety of styles, fits, designs, and fabrics. Women’s swimwear caters to varying needs and body types while providing full coverage, comfort, and flexibility in water.
The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increasing demand for designer swimwear is one of the major trends witnessed in the women’s swimwear market. High-end designers are increasingly offering premium and luxurious swimwear lines showcasing innovative designs, prints and fabric blends. Designer swimwear caters to affluent consumers seeking stylish and high quality pieces for beach vacations and recreational swimming. Well-known luxury brands like Chanel, Missoni and LA Perla have established swimwear segments to leverage this growing demand. Growing popularity of swimwear as a fashion item has propelled numerous new designers and swimwear lines with diverse concepts in prints and silhouettes to cater to the rising demand.
Strength: Women’s swimwear manufactures have adopted advanced textiles and fabrics that offer comfort, style and protection from UV rays. The rising focus on product innovation is a key strength.
Weakness: Customers are concerned about the environmental and ethical impact of fast fashion in the swimwear industry. Overproduction and cheaper labor markets negatively impact brand reputation.
Opportunity: Online retail platforms are enabling wider accessibility and discounted pricing all year round. Increasing inclination towards active swimming and water sports is expanding the target audience.
Threats: Stringent environmental regulations around textile dyes and production pose compliance challenges. Intense competition from private labels and fast fashion playersthreaten profit margins.
The Global Women’s Swimwear Market Size is expected to witness high growth over the forecast period supported by rising hot weather activities and women’s participation in aqua sports. The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
North America currently dominates the market owing to frequent beach vacations and presence of major players. The US market stands at US$ 3.15 billion in 2023 led by destinations like Florida and California. The Europe region follows with an estimated market size of US$ 2.41 billion in 2024, majorly contributed by countries like France, Italy and UK. Presence of world renowned fashion brands and accessible coastlines boost swimwear sales. However, Asia Pacific is projected to grow at the fastest rate during the forecast period supported by rising income levels, growing participation in recreational water sports and expanding middle class in India and China.
Key players operating in the women’s swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. The market is fragmented with the top five players accounting for around 25% share. Companies are investing in sustainable fabrics and inclusive designs to strengthen brand image and cater to diversifying demand. Strategic collaborations with fashion designers and celebrities are further stimulating market growth.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it