Artificial sweeteners, also known as non-nutritive or high-intensity sweeteners, are several times sweeter than sugar but contain very few calories. Some common artificial sweeteners include aspartame, sucralose, saccharin, and advantame. They are widely used in various food products such as yogurt, candy, baked goods, and beverages to reduce the sugar and calorie content. With the rising health consciousness among consumers and growing prevalence of obesity and diabetes, the demand for low-calorie alternatives to sugar is increasing rapidly. This is expected to drive the growth of the U.S. artificial sweeteners market.
The global U.S. artificial sweeteners Market was valued at US$ 2.66 Bn in 2023 and is expected to exhibit a CAGR of 6.5% over the forecast period 2023 to 2030, as highlighted in a new report published by CoherentMI.
Growing demand for low-calorie food products and beverages is expected to be a major driver for the U.S artificial sweeteners market over the forecast period. With increasing health awareness, consumers are looking for sugar alternatives that provide sweetness without calories. This is prompting food and beverage manufacturers to develop and launch numerous low-calorie beverage and snack options incorporating artificial sweeteners. Aspartame and sucralose are widely used in diet soft drinks, juices, yogurt, chewy candies and chewing gums. Stevia, a natural high-potency sweetener is also gaining popularity due to its minimal effect on blood glucose. The flexibility of artificial sweeteners to be used across various product categories along with their low cost makes them an attractive proposition for both consumers and brands. Furthermore, rising prevalence of obesity, diabetes and other lifestyle diseases have fueled the demand for low sugar alternatives.
The US artificial sweeteners market is dominated by the artificial sugar substitutes segment. This segment currently holds around 65% of the market share owing to the increasing health consciousness among consumers. Artificial sugar substitutes are preferred by consumers as they are low in calories and carbohydrates as compared to regular sugar.
U.S. Artificial Sweeteners Market Segmentation
By Product Type
Others (Luo Han Guo, Cyclamate etc.)
Others (tobacco, animal feed etc.)
By Distribution Channel
Political: The US FDA regulates and approves new artificial sweeteners. Any changes in the regulatory norms can impact the growth of this market.
Economic: Growth in disposable incomes has increased the affordability of low-calorie food and beverages containing artificial sweeteners.
Social: Rising obesity and diabetes rates have boosted the demand for low-calorie sweetening solutions. People are actively looking for sugar substitutes.
Technological: Continuous innovation in extraction and purification technologies have led to the development of new forms of artificial sweeteners with better taste and stability profiles.
The global U.S. Artificial Sweeteners Market Size is expected to witness high growth over the forecast period of 2023 to 2030. The global U.S. artificial sweeteners Market was valued at US$ 2.66 Bn in 2023 and is expected to exhibit a CAGR of 6.5% over the forecast period 2023 to 2030.
The North-central region currently dominates the market owing to increasing per capita consumption of energy drinks and low-calorie beverages.
Key Players operating in the U.S. artificial sweeteners market are Imperial Sugar Company, Cumberland Packing Corp., and Merisant. Artificial sweeteners help in reducing calorie and sugar content without compromising the taste.
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Q.1 What will the market development pace of the U.S. Artificial Sweeteners Market?
Q.2 What are the sales, revenue, and price analysis of the top players of the U.S. Artificial Sweeteners Market?
Q.3 What are the market opportunities and threats faced by the vendors in the U.S. Artificial Sweeteners Market?
1. Source: CoherentMI, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it