April 17, 2024

The Soaring Popularity of Luxury Perfumes Market is Driven by Growing Millennial Demand

The luxury perfumes market has undergone tremendous growth in recent times as the younger millennial generation has started to invest in luxurious perfumes and fragrances. Luxury perfumes are premium, high-quality fragrances that help project an aura of grandeur and sophistication. Key product categories in the luxury perfumes market include Eau de Parfum, Eau de Toilette, Eau de Cologne, and Others. Luxury perfumes differentiate themselves through their high concentration of essential oils, natural ingredients, and intricate formulation processes. These fragrances embody avant-garde olfactory art through their arresting scents.

The Global luxury perfumes market is estimated to be valued at US$ 13.54 billion in 2024 and is expected to exhibit a CAGR of 6.3% over the forecast period between 2024 to 2031.

Key Takeaways

Key players operating in the luxury perfumes market are the Estee Lauder Companies Inc., Chanel Inc., Hermes Europe GmbH, Ralf Lauren Corp, Kering S.A., Gianni Versace S.p.A., Christian Dior S.A., eau de, Tom Ford, Prada S.p.A, and Moet Hennessy Louis Vuitton S.A. (LVMH). The Estee Lauder Companies holds a leading market position due to its diversified portfolio of luxury brands like Jo Malone London, La Mer, Tom Ford Beauty, and Abercrombie & Kent.

The growing spending power of millennials and their increasing preference for premium wellness and self-care products are driving strong demand for luxury perfumes. Millennials prioritize unique experiences and are willing to pay higher prices for prestige fragrances that help express their personality and individuality.

Top luxury brands are expanding their geographical footprint into emerging markets like Asia-Pacific, Latin America, and Middle East & Africa to capitalize on the rising affluence in these regions. Regions like China, Brazil, India, and GCC countries offer lucrative expansion opportunities due to a growing middle-income consumer base seeking luxurious lifestyles and premium fragrances.

Market key trends

One of the key trends gaining momentum in the luxury perfumes market is the advent of niche perfume brands that are led by boutique fragrance houses. These niche brands are experimenting with unique flavors and unusual raw materials to appeal to customers in search of rare and distinct fragrances. Also, growing environment consciousness is prompting luxury perfume brands to highlight their sustainability practices and develop natural, vegan fragrances manufactured without animal testing. Consumers are willing to pay more for ethically-sourced luxury perfumes that do not harm the planet.

Porter’s Analysis
Threat of new entrants: The luxury perfume industry requires high initial capital investments and established brand recognition, making it difficult for new companies to enter. However, new niche brands can target specific consumer segments.
Bargaining power of buyers: Individual buyers have low bargaining power due to the highly fragmented market. However, as online retail grows, buyers may have more choice over which luxury brands to purchase from.
Bargaining power of suppliers: Key raw material suppliers such as fragrance oil producers have some power in influencing prices. However, established luxury brands often source from multiple suppliers to avoid dependence.
Threat of new substitutes: Perfumery is an artistic industry with strong brand loyalty. While affordable celebrity scents pose a threat, core luxury perfume buyers seek intangible qualities rather than just fragrance.
Competitive rivalry: Long-established luxury brands fiercely compete to capture affluent customers. Launching new limited editions and celebrity collaborations help differentiate product portfolios.

Europe holds the major share of the global luxury perfume market in terms of value, with France accounting for the bulk of demand. The country has a strong public perception of perfume as an art form and is home to famous fragrance houses. The Asia Pacific region is projected to experience the fastest market growth during the forecast period. Rising affluence and exposure to global luxury brands through travel are driving aspirational purchases of European fragrances in countries such as China and India. Meanwhile, the high quality of some niche domestic perfume businesses in Japan attracts customers.


1.Source: Coherent Market Insights, Public sources, Desk research

2.We have leveraged AI tools to mine information and compile it