April 21, 2024

The Rising Need for Threat Alert and Safety Communication is Driving the Mass Notification Systems Market


Mass notification systems play a critical role in helping organizations disseminate time-sensitive information to large audiences quickly during emergency situations. With capabilities for delivering alerts, advisories, and notifications through various communication channels such as SMS, email, desktop alerts, signage and more, these systems allow security personnel and administrators to broadcast warnings, instructions or other messages to individuals or groups. Mass notification systems find wide usage across industries for securing public places, campuses, office premises and industrial sites. Whether it is notifying staff about fires, chemical leaks, active shooters or natural disasters, mass notification tools ensure that people are informed to take necessary actions.

The global Mass Notification Systems Market is estimated to be valued at US$ 13.8 billion in 2023 and is expected to exhibit a CAGR of 9.8% over the forecast period 2023-2033, as highlighted in a new report published by Coherent Market Insights.

Market key trends: One of the key trends witnessed in the market is the surge in adoption of multimodal notification systems. Earlier mass notification platforms primarily relied on basic audio and visual alarms, however, modern systems now integrate multiple communication channels to send alerts via SMS, push notifications, social media, signage and more. This multichannel approach enables organizations to precisely target specific user groups and ensure messages are received, even in situations where some mediums may be disrupted or inaccessible. Another significant trend is the ongoing shift towards cloud-based notification services. Cloud models facilitate scalable and cost-effective notification rollouts without extensive IT infrastructure requirements. They also offer benefits such as simplified administration, remote updates and integration with other cloud apps.

Porter’s Analysis
Threat of new entrants: Low- moderate. Mass notification systems market requires huge investments and established distribution network. However, new players can enter the market with disruptive technologies.
Bargaining power of buyers: High. Buyers have large volume purchases and alternatives. This enables them to negotiate on price and demand value-added services.
Bargaining power of suppliers: Moderate. While few global players dominate, localized suppliers provide differentiation. Switching costs are low.
Threat of new substitutes: Moderate. Alternatives include social networking, bulk SMS but are narrow in scope compared to integrated mass notification systems.
Competitive rivalry: High. Market dominated by global companies competing on technology, features, reliability and pricing. Brand loyalty and compliance mandates sustain competition.

Key Takeaways
The global Mass Notification Systems market is expected to witness high growth in the forecast period.

Regional analysis – North America accounts for the largest share of the mass notification systems market due to stringent regulatory mandates. The U.S contributes significantly owing to presence of key players and rising need across government and commercial facilities. Asia Pacific is expected to grow at fastest pace led by increasing investments in smart city projects and critical communication networks in China, India and Japan.

Key players – Key players operating in the Mass Notification Systems market are Everbridge, OnSolve, AlertMedia, Rave Mobile Safety and BlackBerry AtHoc. Everbridge leads with integrated critical communications platform. OnSolve focusses on partnerships to expand presence. Rave Mobile Safety strength lies in mobile-first technologies.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it