by Market Overview:
The natural immune booster market comprises dietary supplements derived from natural sources such as plants, herbs, mushrooms, and others to support immunity. Key products in this market include Echinacea, garlic supplements, ginger supplements, elderberry, mushroom supplements such as reishi, turkey tail, and shitake, and others. These supplements are consumed orally in the form of capsules, tablets, liquid extracts, and others. The growing preventive healthcare approach and proactive consumption of immune-boosting supplements to avoid illnesses is a major factor driving the demand for natural immune boosters worldwide.
Market Dynamics:
The rising awareness regarding preventive healthcare and proactive measures to boost immunity is a major factor driving the growth of the natural immune booster market. According to a survey conducted by the Council for Responsible Nutrition in 2018, over 80% of Americans take dietary supplements to strengthen immunity. Consumers are increasingly preferring natural alternatives to prescription drugs to avoid potential side effects.
Furthermore, the COVID-19 pandemic has heightened health consciousness among consumers and increased demand for immune-boosting supplements. Lockdowns and social distancing forced people to focus on bolstering their natural defense system through diet and supplements. Ongoing demand for preventive healthcare and immunity-supporting products post-pandemic is expected to propel the market forward over the forecast period.
Segment Analysis
The global natural immune booster market is dominated by supplements powder segment. This is because, powder supplements are more convenient to consume and store. Powder supplements provide better absorption in the body compared to capsules and tablets. They can easily be added to drinks, yogurts, and other foods. Some key powder based immune boosting supplements are mushroom extracts powder, echinacea powder, ginger powder, turmeric powder etc.
PEST Analysis
Political: Regulations regarding dietary supplements and their health claims vary across countries which impacts the market.
Economic: Increasing disposable income and health expenditure is positively influencing the market growth. However, economic slowdowns can reduce the demand.
Social: Rising health consciousness among people and growing adoption of wellness trends are driving the demand for natural immune boosters.
Technological: Advancements in supplements formulations help in improving bioavailability and efficacy of ingredients. Companies are focusing on developing innovative delivery formats like gummies, shots etc.
Key Takeaways
The Global Natural Immune Booster Market Demand is expected to witness high growth, exhibiting CAGR of 7.0% over the forecast period, due to increasing health awareness among consumers. The market size for 2023 is estimated to be US$ 12.25 Bn.
North America is expected to dominate the global market during the forecast period. This is attributed to high health consciousness and demand for dietary supplements in the region. Europe is also among the major markets for natural immune boosters owing to growing focus on preventive healthcare.
Key players operating in the natural immune booster market are Himalaya Herbal Healthcare, Gaia Herbs, Nature’s Bounty, NOW Foods, NutriGold, Garden of Life, MegaFood, New Chapter, Sambucol, BioSchwartz, Solgar, Source Naturals, Nature’s Way, Jarrow Formulas, Pure Encapsulations. These players are focusing on launching new products with innovative formulations and delivery systems to target different customer segments.
Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
