July 20, 2024
In mold Label Market

The growth of In-mold Label Market is anticipated to openup new avenues for smart packaging

Market Overview:
In-mold labels are adhesive labels used for branding and Identification of plastic or polymer products. These labels help manufacturers provide functional and aesthetic packaging solutions. In-mold labels offer various advantages over pressure sensitive labels such as durability, resistance to scratching and weathering. These labels also enhances the appearance of molded plastic parts. The labels are custom printed and can include logos, texts, barcodes or images. Key end use industries include food and beverages, chemical, cosmetics, automotive and healthcare.

Market Dynamics:
Increasing demand for aesthetic and durable packaging from consumer packaged goods industry is a key driver for in-mold label market. Growing middle class population and changing lifestyles have increased the demand for attractively packaged consumer products. In-mold labels perfectly complement the packaging needs with features such as resistance to abrasion, chemical exposure and weather changes.

Second major driver is rising focus on brand protection and product safety. Brand owners prefer in-mold labels as they eliminate any chances of label tampering. The labels are molded with the product and cannot be removed. This helps protect brands from counterfeiting. The permanent presence of labels also ensures regulatory compliance and distribution controls.
Segment Analysis
The In-Mold Label Market Demand is dominated by the polypropylene substrate sub-segment. Polypropylene is widely used as a substrate in in-mold labels due to its versatility and cost-effectiveness. Polypropylene labels can withstand heat during the injection molding process and offer good clarity for printing.

PEST Analysis
Political: Any change in regulations regarding the use of plastics can impact the demand for in-mold labels. Strict regulations promote the use of sustainable materials.
Economic: A stable economy favors increased consumption of packaged goods, driving the demand for in-mold labels from industries like food and beverage.
Social: Growing health consciousness and awareness about packaging materials influence product choices. Customers prefer labels that don’t use adhesive glues.
Technological: Advancements in plastic molding technologies help produce complex label designs in high volumes. Electronic product information on labels sees increasing adoption.

Key Takeaways
The global in-mold label market is expected to witness high growth, exhibiting CAGR of 22% over the forecast period, due to increasing demand from industries like food and beverage, personal care, automotive, and electronics. The market size for 2023 is estimated to be US$ 4.44 billion.

Regional analysis – North America dominated the global in-mold label market in 2022 due to strong demand from the food industry. Asia-Pacific is anticipated to grow at the fastest rate during the forecast period, led by countries like China and India. Growing industrialization, manufacturing activity, and changing consumer preferences are fueling market growth in Asia-Pacific.

Key players operating in the in-mold label market are Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, and Inland labels. These players are increasingly focusing on enhancing their product portfolios and expanding to emerging economies to leverage new growth opportunities.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it