April 18, 2024

The growing need for higher productivity is driving the Desktop Virtualization Market

Desktop virtualization allows sharing of host servers, applications and data across several client devices from a centralized location. This technology offers the ability to run desktop operating systems and applications separately from a user’s physical device hardware. Enterprises use desktop virtualization to reduce IT costs and improve workforce productivity.

The global Desktop Virtualization Market is estimated to be valued at US$ 13.81 billion in 2024 and is expected to exhibit a CAGR of 9.6% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Adoption of digital workplace solutions is one of the key trends driving the growth of the desktop virtualization market. Organizations are increasingly integrating modern digital workplace solutions and technologies such as cybersecurity, mobility management, collaboration, virtualization and analytics to increase productivity and efficiency. Virtual desktop infrastructure with digital workplace solutions offers a simplified and centralized way for IT departments to manage, secure and deliver virtual applications and desktops from centralized data centers or the cloud. It also provides users with remote access to all business-critical applications and data irrespective of their location and device. The integration of desktop virtualization with digital workplace solutions enables organizations to transform their legacy infrastructure and optimize costs while empowering employee productivity and mobility.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the desktop virtualization market is moderate. Establishing brands and gaining customer loyalty requires significant investment of capital and time.

Bargaining power of buyers: The bargaining power of buyers is high due to the presence of various vendors providing desktop virtualization solutions. This encourages buyers to look for value-added features at competitive prices.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are numerous component manufactures and service providers.

Threat of new substitutes: The threat of new substitutes is low as desktop virtualization has emerged as an effective alternative.

Competitive rivalry: The competitive rivalry in the market is high due to the presence of major vendors offering robust functionalities.

Key Takeaways

The global Desktop Virtualization market is expected to witness high growth over the forecast period. The global Desktop Virtualization Market is estimated to be valued at US$ 13.81 billion in 2024 and is expected to exhibit a CAGR of 9.6% over the forecast period 2024-2031.

Regionally, North America dominated the market in 2020 and is expected to grow at a significant rate during the analysis period. Growth can be attributed to the penetration of cloud computing and Need for endpoint security and mobility.

Key players operating in the Desktop Virtualization market are Cisco Systems, Citrix Systems, Ericom Software, Huawei Technologies, Microsoft, Ncomputing, Oracle Corporation, Red Hat, Toshiba, and VMware.

Key players focus on introducing innovative product extensions to expand their customer base and strengthen market position. Partnerships and strategic collaborations are other key strategies followed by major players to gain competitive advantage.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it