July 17, 2024

The Global Image Consulting Market growth is Driven by Increased Demand for Personal Branding


Image consulting involves advising clients on their personal style, visual marketing strategies, and overall image brand. Image consultants help assess a client’s personal branding needs and develop plans to enhance their career opportunities, social presence, and social media image. Factors like increased focus on personal branding, greater career mobility, and global interactions have amplified the need for strong professional images, especially among corporate executives and entrepreneurs. Image consultants offer counseling on colors, fit, textures, silhouettes and accessories suitable for a client’s personality, body type, career, and lifestyle to project the right image.

The global image consulting market is estimated to be valued at US$ 3.92 Billion in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends

One of the major trends in the image consulting market is the rising popularity of online and social media branding. With growing digitalization, social media platforms have become an integral part of personal and professional lives. Therefore, image consultants are focusing on advising clients on using the right hashtags, curating attractive profile pictures and bios, and engaging visually pleasing posts to build their online persona and brand. They provide guidelines on digital etiquette, conducting effective live streams, utilizing visual storytelling techniques, and leveraging online communities. This helps clients network effectively, increase visibility, and convey the right image through their social profiles. Emphasis on virtual transformations and digital image strategies is a key trend shaping the future trajectory of the image consulting industry.

Porter’s Analysis

Threat of new entrants: The image consulting market requires specialized skills and experience which creates a barrier for new entrants. Established players have strong brand recognition which new entrants will find difficult to compete against.

Bargaining power of buyers: Individual buyers have low bargaining power due to the specialized nature of services. However, large corporates and organizations can negotiate on pricing and packages.

Bargaining power of suppliers: There is availability of training and certification programs which allows new suppliers to enter the market easily. However, experienced and skilled image consultants have some bargaining power.

Threat of new substitutes: Some substitutes like fashion stylists, personal shoppers, beauty professionals exist but cannot completely replace comprehensive image consulting services.

Competitive rivalry: The market has several players competing but differentiation based on specialized services, experience and regional presence has limited intense competition.

Key Takeaways

The global image consulting market is expected to witness high growth over the forecast period supported by rising demand for self-improvement and career development services. The global image consulting market is estimated to be valued at US$ 3.92 Billion in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030.

North America dominates the market currently due to availability of advanced training programs and campaigns promoting image consulting. Asia Pacific is projected to be the fastest growing market for image consulting during the forecast period. Increasing fashion consciousness and expanding middle class population in countries like China, India, and Japan will drive the demand.

Key players: Key players operating in the image consulting market are Image Consulting Business Institute (ICBI), Reach Personal Branding, Fashion Feng Shui International, The London Image Institute, Conselle Institute of Image Management, Sterling Style Academy, The Image Studios, Academy of Image Mastery, International Image Institute, Executive Image Consulting, Image Innovators, Image Redefined, Image Consulting and Soft Skills Training Institute (ICBI), Certified Image Stylist Group, Fashion Institute of Image Consulting.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it