June 16, 2024
South America Creator Economy Market

The South America Creator Economy Market Is Thriving On Changing Content Trends

The South America Creator Economy has seen exponential growth over the past few years driven by shifting content preferences. The creator economy involves content creators such as influencers, musicians, designers, and writers monetizing their craft and building businesses around their digital content and audiences. Digital media platforms have empowered millions of creators in South America by providing them with tools to produce, distribute, and earn income from online content.

The South America Creator Economy Market Size represents an estimated US$2.68 billion market opportunity in South America in 2024 and is projected to increase at a CAGR of 27% till 2031.

Key Takeaways

Key players operating in the South America Creator Economy include YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Amazon Music, Deezer, Apple Music, Patreon, and OnlyFans. These platforms have established strong footholds and enable creators to publish, distribute and earn revenue from various forms of online content such as videos, music, podcasts, live streams, and more. The growing popularity of social media and streaming services has fueled double-digit growth in creator signups from the region over recent years. The pandemic has further accelerated this trend as locked-down audiences spent more time online exploring new content. Led by a booming millennial population, South America represents an expanding new market for global content platforms and creators to tap into new audiences and monetization opportunities.

The growing youth population in countries like Brazil, Colombia, and Argentina have fueled surging demand for online content across diverse genres like comedy, dance, education, music, gaming and more. Local language content has seen especially strong traction, helping creators connect with new fans. At the same time, many South American creators are reaching global audiences and partnerships with platforms and brands outside the region. This reflects rising cross-border interest in the diverse cultural offerings of South America’s dynamic creator ecosystem.

Market Key Trends

One of the key trends driving the South America Creator Economy is the rise of short-form video, primarily via TikTok. The easy-to-use format has enabled countless new creators across South America to launch careers experimenting with dance, makeup and skit trends. TikTok’s local language support and cultural understanding have resonated strongly with youth who now spend over 2 hours daily consuming content on the platform. The influencer marketing industry is also booming, as more local and global brands partner with top YouTube and Instagram stars to promote their products and services. This collaboration between platforms, creators and advertisers will likely intensify as the creator economy ecosystem matures further.

Porter’s Analysis

Threat Of New Entrants: It is moderate as required capital is relatively low to set up services but brand building takes time and significant resources.

Bargaining Power Of Buyers: It is high as buyers have many service provider options to choose from and can switch between them easily.

Bargaining Power Of Suppliers: It is moderate as a few dominant platforms like YouTube, Facebook acts as gatekeepers for content creators and take commission.

Threat Of New Substitutes: It is high as new technologies and business models are emerging rapidly in the digital creator economy space.

Competitive Rivalry: It is intense among major platforms to attract and retain top creators and their audiences.

Geographical regions where market is concentrated: The South America creator economy market is currently concentrated in Brazil which accounts for over 50% share of the total market value in the region. Brazil has emerged as a hotbed for digital content creation driven by widespread internet and smartphone access along with the popularity of platforms like YouTube and Instagram among local audiences.

Fastest growing region: Colombia is expected to witness the fastest growth in the South America creator economy market during the forecast period of 2024-2031. The growth will be fueled by improving digital and economic infrastructure in the country leading to higher smartphone and internet penetration. Furthermore, initiatives by the government to promote digital entrepreneurship are encouraging more individuals to explore careers as content creators in Colombia. This in turn is attracting partnerships and investments from global platforms.

What Are The Key Data Covered In This South America Creator Economy Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the South America Creator Economy’s growth between 2024 and 2031.

:- Accurate calculation of the size of the South America Creator Economy and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- South America Creator Economy Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of South America Creator Economy vendors


Q.1 What are the main factors influencing the South America Creator Economy?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top South America Creator Economy companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the South America Creator Economy’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it