May 24, 2024
Social Gaming Market

Rise of Mobile Gaming Propels Social Gaming Market Trends by Increased Smartphone Penetration

Social gaming allows users to play multiplayer games and interact with other players globally. These games offer casual entertainment experiences to users and allow integration of social media features like leaderboards, messaging, group chat etc within games. Popular social gaming genres include slots, casual games, puzzle games etc that can be played on smartphones, tablets, PCs and other connected devices. The global social gaming industry has witnessed exponential growth over the past decade due to rising smartphone penetration and availability of affordable high-speed internet.

The Social Gaming Market Demand is estimated to be valued at US$ 36.42 Bn in 2024 and is expected to exhibit a CAGR of 6.6% over the forecast period between 2024 to 2031.

Key players operating in the Social Gaming Market include Waste Management Inc., Republic Services Inc., Clean Harbors Inc., Covanta Holding Corporation, Stericycle Inc., Advanced Disposal Services, Casella Waste Systems, Recology, Biffa, REMONDIS SE & Co. KG. The industry is predominantly driven by hyper-casual and casual games played on mobile devices. Key benefits of social gaming include multiplayer features for enhanced engagement, monetization opportunities through in-app purchases and ability to reach wider audiences. The growing popularity of hyper-casual games among casual gamers as well as core gamers is expected to boost the industry’s growth over the coming years.

Key Takeaways

Key players: Key players in the Social Gaming Market include, Waste Management Inc., Republic Services Inc., Clean Harbors Inc., Covanta Holding Corporation, Stericycle Inc., Advanced Disposal Services, Casella Waste Systems, Recology, Biffa, REMONDIS SE & Co. KG. These players are focusing on developing engaging gameplay features, better graphics and interactive social elements to drive user base growth.

Growing demand: Rising penetration of affordable smartphones and mobile internet has spurred the demand for accessible social gaming options. Changing consumer preferences towards casual, interactive experiences on mobile are driving industry’s revenues. Developing markets in Asia Pacific will be major contributors to industry’s growth over the coming years.

Global expansion: Key social gaming developers are focusing efforts on localized content, language support as well as culturally customized games to tap demand in international markets. Partnerships with telecom operators and investment in e-sports are other growth strategies adopted by industry players. The integrated games space is also witnessing consolidation with major tech giants acquiring leading social game developers globally.

Market key trends

One of the notable trends in the social gaming market is live social streaming within games. Companies are incorporating live social streaming and broadcast features, essentially allowing streamers and influencers to generate their own content within games. This helps drive further engagement as friends and audiences can watch live gameplay and interact via chat. Another major trend is the growing popularity of hyper-casual games that can be played in a minute or two on mobile. Developers are leveraging techniques like one-tap gameplay, procedural content generation to create highly accessible and replayable hyper-casual games that appeal to very casual as well as core gamers.

Porter’s Analysis

  • Threat of new entrants: Require huge capital investments for infrastructure and technology.
  • Bargaining power of buyers: Players have significant bargaining power due to availability of substitutes.
  • Bargaining power of suppliers: Suppliers have limited influence due to availability of alternative suppliers.
  • Threat of new substitutes: New forms of entertainment like casual gaming are emerging as substitutes.
  • Competitive rivalry: Intense competition exists among established players to hold market share.

Geographical Regions

North America accounted for the largest share in the global social gaming market in terms of value in 2024. High penetration of digital technologies in countries like US and Canada has boosted social gaming adoption in the region.

Asia Pacific is projected to be the fastest growing region during the forecast period. Rapid growth of gaming infrastructure and increasing investment from companies to tap opportunities in developing nations like India and China will drive the regional market. Easy availability of affordable smartphones is also supporting social gaming growth.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it