The scalp care market comprises of variety of shampoos, rinses, masks, treatments and other products that are used to maintain healthy scalp and manage issues such as dandruff, itchy and flaky scalp, dry scalp etc. Scalp care products helps to nourish the scalp, removes dead skin cells and provides hydration and nourishment. They contain active ingredients such as ketoconazole, zinc pyrithione, coal tar extract, salicylic acid that helps to treat conditions like dandruff and itchy scalp. With growing pollution and changing lifestyle, scalp related issues have increased significantly driving the demand for specialized scalp care products.

The global Scalp Care Market is estimated to be valued at Us$ 14.8 Bn in 2024 and is expected to exhibit a CAGR Of 8.7% over the forecast period 2024 To 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

One of the major driver for scalp care market is rise in scalp related issues such as dandruff, dryness and itching. With increase in pollution levels, changing weather conditions and erratic lifestyle, instances of dandruff and scalp conditions have increased remarkably. According to American Academy of Dermatology, over 50 million Americans on an average experience dandruff. Likewise, dry scalp is becoming very common due to excessive usage of sulfates in hair care products. Further, hectic schedules and stress leave lesser time for hair care routines. This has augmented the demand for specialized anti-dandruff and moisturizing scalp care products offering instant results. The growing media coverage and digital influence have raised consumer awareness about scalp health, driving them to incorporate scalp care into their beauty routines. Evolving consumer preferences towards natural and organic ingredients is also driving innovations in scalp care category.

Segment Analysis

The scalp care market is dominated by the shampoo segment which accounts for more than 35% value share. Shampoos are a daily essential product for hair and scalp cleansing. The availability of herbal, natural, and medicated shampoos catering to specific scalp problems such as dandruff, dryness, and hair fall further drives the segment’s growth. Conditioners segment is the second largest segment and is expected to witness steady growth. Conditioners help nourish and moisturize the scalp after shampooing and protect hair from damage during styling.

PEST Analysis

Political: The regulations regarding the ingredients used in scalp care products vary across countries. Stricter regulations in developed markets prompts innovation in natural and herbal formulations.

Economic: Rising disposable incomes especially in emerging economies enables consumers to spend more on premium herbal and natural scalp care products. Growing middle class demographic augurs well for industry expansion.

Social: Increased awareness about hair and scalp health through digital and social media marketing influences product choices. Heritage and Ayurveda based formulations catering to various hair and scalp issues garner traction.

Technological: Advanced formulations with bioactive ingredients, essential oils, and herb extracts deliver targeted benefits. Packaging innovation in travel packs boost product adoption.

Key Takeaways

The Global Scalp Care Market Demand is expected to witness high growth over the forecast period supported by rising product innovation, increased spending on premium natural products, and expanding e-commerce industry.

North America represents the largest regional market followed by Europe. Strategic marketing activities by key players, growing inclination towards natural ingredients based products drives robust demand.

Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. Key players are focusing on expanding their regional footprint and launching new formulation varieties tailored for specific scalp and hair issues.

Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it