February 26, 2024

Rising healthcare costs is expected to boost the growth of the global Corporate Wellness Market

The global Corporate Wellness Market is estimated to be valued at US$ 53,645.7 Mn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
The corporate wellness market comprises products and services that are designed to support employers in managing and promoting employee wellbeing and performance. This includes health risk assessments, fitness, health screening, weight management, smoking cessation, nutrition, and other related services. Corporate wellness programs aim to minimize health risks, improve productivity, and reduce absenteeism and healthcare costs among employees. They play a vital role in supporting presenteeism, employee satisfaction, and retention.

Market key trends:
One of the key trends in the corporate wellness market is the increasing focus on mental health and financial wellness of employees. With rising stress levels and healthcare costs burdening individuals, companies are recognizing the need to offer counseling, stress management, financial planning, and mental well-being services through wellness portals and programs. Technologies like wearable devices and mobile apps are also gaining traction as they help track activity, diet, sleep patterns, and offer personalized health goals. Gamification of wellness programs through challenges, rewards, and incentives is another trend that is motivating employees to adopt healthy behaviors and actively participate in wellness initiatives. This is expected to drive the demand for comprehensive wellness solutions in the coming years.
Porter’s Analysis
Threat of new entrants: The corporate wellness market requires high initial investments for infrastructure, services, programs and technological capabilities. This poses a moderate threat of new entrants.

Bargaining power of buyers: Large corporate buyers have significant bargaining power due to the ability to select from various wellness service providers. However, switching costs are relatively low.

Bargaining power of suppliers: Major wellness service providers have established scale and brand value. This gives them moderate bargaining power over corporate buyers.

Threat of new substitutes: There is a low threat from new substitutes as corporate wellness programs aim to address overall health and well-being of employees through an integrated approach.

Competitive rivalry: The corporate wellness market is highly fragmented with the presence of several global and regional players. Intense competition exists based on service offerings, programs, prices and innovation.

Key Takeaways

The global corporate wellness market is expected to witness high growth, exhibiting CAGR of 7.2% over the forecast period of 2023 to 2030, due to increasing focus on employee health and productivity. By 2023, the market size is estimated to reach US$ 53,645.7 Mn.

North America dominates the global corporate wellness market owing to rising health consciousness, growing obesity, implementation of wellness programs by employers and favorable government initiatives in the US and Canada. Asia Pacific exhibits fastest growth led by China, India and various Southeast Asian countries due to growing economy, improving standards of living and changing lifestyles.

Key players operating in the corporate wellness market are Wellness Corporate Solutions, ComPsych Corporation, United Health Group, Sodexo, BupaWellness Pty Ltd., Recovre Group, Central Corporate Wellness, Truworth Wellness, CXA Group Pte. Limited, SOL Wellness, ComPsych Corporation, Virgin Pulse, Inc., Interactive Health, Inc., and ConneXions Asia. These players focus on development of comprehensive and customized wellness solutions to gain competitive advantage.