by The Rhinoplasty Market is estimated to be valued at US$ 4,488.5 Mn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The Rhinoplasty Market Overview:
Rhinoplasty, also known as nose job surgery, is a cosmetic surgical procedure that reshapes and improves the appearance of the nose. It is performed to alter the size, shape or proportion of the nasal structures for both functional and aesthetic reasons. Rhinoplasty surgery can correct nasal injuries, nasal breathing problems and refine the nose’s shape. The demand for rhinoplasty procedures is increasing due to the rise in aesthetic consciousness among individuals and growing acceptance of cosmetic enhancement procedures.
Market key trends:
One of the key trends driving the rhinoplasty market growth is the growing demand for nonsurgical rhinoplasty procedures. Nonsurgical rhinoplasty uses injectable fillers instead of surgery to reshape and enhance the appearance of the nose. The procedure takes less time with minimal downtime and risks associated. Also, nonsurgical rhinoplasty is relatively less expensive than surgical rhinoplasty. With increased awareness regarding various nonsurgical procedures, demand for nonsurgical rhinoplasty is expected to rise significantly over the forecast period. Furthermore, technological advancements in rhinoplasty instruments and implants are also fueling the market growth.
Porter’s Analysis
Threat of new entrants: The Rhinoplasty market requires high initial investments and long term expertise to perform Rhinoplasty surgeries which limits the threat of new entrants.
Bargaining power of buyers: Individual buyers have low bargaining power as they require specialized medical procedures and healthcare facilities suitable for Rhinoplasty surgeries.
Bargaining power of suppliers: Suppliers of medical devices, implants and pharmaceuticals have moderate bargaining power due to availability of substitutes.
Threat of new substitutes: There are limited substitutes for Rhinoplasty procedures available.
Competitive rivalry: Intense due to presence of established players.
SWOT Analysis
Strength: Advanced medical technologies, trained medical professionals, growing social acceptance for aesthetic procedures.
Weakness: High costs associated, risks of complications, long recovery periods.
Opportunity: Increasing focus on physical appearance, growing medical tourism, rising disposable incomes.
Threats: Stringent regulations, social stigmas in some regions, recurrence of deformities.
Key Takeaways
The Global Rhinoplasty Market Demand is expected to witness high growth, exhibiting CAGR of 7.9% over the forecast period, due to increasing focus on physical appearance and growing medical tourism. North America dominates the Rhinoplasty market currently due to presence of highly developed healthcare infrastructure and rising adoption of advanced medical technologies in the region. The Asia Pacific region is expected to fastest growing market for Rhinoplasty due growing medical tourism in countries like India and Thailand.
Key players operating in the Rhinoplasty market are Stryker Corporation, SATELEC (Actongroup), Surgiform Innovative Surgical Products, Allergan (Abbvie) Luminera, Implantech, Koken, ANTHONY PRODUCTS INC., NOUVAG, Sihuan Pharmaceutical Holdings Group Ltd., and Other prominent players. Stryker Corporation is one of the leading players owing to its diversified product portfolio for reconstructive surgeries.
