May 25, 2024

Product Information Management: Centralizing and Streamlining Product Data

What is Product Information Management Software?

Product information management (PIM) software is a centralized system for storing, managing, and delivering critical product information to all business systems and channels throughout the entire product lifecycle. PIM allows organizations to collect, organize, maintain, and distribute all product-related data from a single source of truth. This centrally managed data can then be used across channels like e-commerce sites, marketplaces, mobile apps, catalogs, and more.

PIM provides a centralized data repository where users can input, update, and approve product specifications and attributes like name, description, images, pricing, inventory, variants, and related products. The software then distributes this consistent, up-to-date product information wherever it’s needed in other systems without redundant data entry or risk of errors from manual updates. This eliminates data silos and helps ensure all customer-facing teams and platforms present the same accurate information to buyers.

Benefits of PIM Systems

There are many benefits for organizations that implement PIM software to manage their product information. Some of the key advantages include:

Increased accuracy and consistency of product data. With a single source of truth for specification stored in PIM, there is no risk of discrepancies between different sales channels, catalogs, or other systems using that data. Customers see the same up-to-date details everywhere.

Reduced time and effort for product data updates. Rather than manually updating product information in each individual system, changes only need to be entered once in PIM. The system then propagates changes automatically to all integrated applications and websites. This saves significant time and eliminates errors from syncing inconsistencies.

Improved multi-channel experience. PIM makes it easy to deliver the complete product experience across all sales channels. Customers have access to detailed, accurate specs whether shopping on an e-commerce site, mobile app, marketplace listing, or in a physical store. This boosts conversions and enhances the omnichannel experience.

Increased sales and reduced returns. With quick, accurate access to the latest pricing, inventory levels, and product specifications, customers are less likely to encounter out of stock messages or other issues that could diminish the shopping experience. This contributes to fewer abandoned carts and returns.

Key Components of Effective PIM Systems

To provide true value, PIM software needs to deliver advanced capabilities across key functional areas:

Master Data Management – The ability to define core product attributes and create a single master record for each SKU or item number that can be referenced across all touchpoints.

Content Management – Features for uploading, editing, approving, publishing, and locallyizing product specifications, images, videos, documents and other content elements.

Taxonomy Management – Tools for logically organizing products into categorized hierarchies and attribute groups using predefined taxonomies to simplify searching and browsing.

Change and Version Management – Controls and audit trails to handle changes, batches, versions and releases of product data over time as specs are updated.

Workflow Automation – Configurable approval processes to route product information changes through internal validation and publishing steps.

Integration – APIs and connectors that enable seamless data exchange with e-commerce platforms, digital asset management systems, ERPs, CMSes and other line of business tools.

Analytics – Dashboards providing insights into product and content usage, error rates, change history and more to optimize processes.

Multi-lingual and Localization – Support for internal product teams and external customers globally through robust localization and translation features.

The Modern PIM Ecosystem

A true best-of-breed PIM implementation goes beyond just the core software. Today’s leading solutions integrate with complementary technologies to deliver an end-to-end product experience management ecosystem. This includes tight connections to:

Digital Asset Management (DAM) – For centralized storage, labeling and rights management of product photography, CAD files, manuals and other supporting creative content.

Content Management System (CMS) – To handle dynamic website pages, blogs, and marketing content where enriched product information can also be displayed.

Commerce Platforms – Including Magento, Shopify, Elastic Path and others, PIM provides the authoritative information feeding e-commerce storefronts and marketplaces.

Master Data Management (MDM) – Centralized identity resolution and conflict management when multiple systems involve product records.

Product Lifecycle Management (PLM) – Collaboration around design, development, manufacturing, sourcing through integration between PIM and PLM tools.

These connections allow organizations to leverage a cohesive technological ecosystem, rather than disparate point solutions, enabling streamlined processes that maximize the value of product information across the extended enterprise. The end goal for businesses is to present a consistent, comprehensive product experience throughout the consumer journey, both online and offline, and PIM acts as the critical hub.

In summary, product information management software has become a necessity for brands managing complex product catalogs and selling through multiple channels. When implemented effectively alongside complementary technologies, PIM helps centralize processes, increase accuracy, and enhance the consumer experience – critical components for success in today’s digital economy.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it