Packaging design services help companies enhance the functionality and aesthetics of packaging for various consumer and industrial products. These services involve conceptualizing designs, evaluating different substrates, ensuring sustainability and regulatory compliance, testing prototypes, and collaborating with clients throughout the design process. Flexible packaging is gaining popularity due to advantages like lightweight, low material volume, high barrier properties, and ease of shipping. Packaging design services support brand owners in developing attractive yet cost-effective flexible packaging formats for food products, personal care items, pharmaceuticals, and other goods.
The global Packaging Design Services Market is estimated to be valued at US$ 24.63 Bn in 2023 and is expected to exhibit a CAGR of 18.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Flexible packaging trends: Growing preference for flexible packaging formats among consumer product manufacturers due to resource efficiency and shelf appeal properties is driving demand for packaging design expertise in developing sustainable and innovative flexible packaging solutions. Flexible packaging consumes 35-50% less material as compared to rigid alternatives. Packaging design services enable leveraging these advantages through design thinking.
Packaging customization: Rising demand for customized and premium packaging from niche brands and direct-to-consumer channels is propelling the need for specialized packaging design services. Companies seek innovative designs and multi-sensory branding elements to enhance product perception and justify higher price points. Packaging design consulting supports such customization initiatives.
The packaging design services market is segmented into application into, food & beverage, healthcare, cosmetics and packaging type into flexible packaging, rigid packaging, folding cartons and others. The rigid packaging segment dominates the market and accounts for over 30% share owing to its high use for bottled beverages and food products. Additionally, rigid packaging provides robust protection to products during shipping and handling.
Political: Packaging regulations regarding material used, recyclability and sustainability are evolving which impacts packaging design services. Economic: Rising disposable income and growing demand for packaged goods in developing nations is fueling market growth. Social: Increasing health awareness is prompting packaging to highlight nutrition information while sustainability concerns are rising demand for eco-friendly designs. Technological: Advancements in printing technologies allows for innovative designs and virtual reality enables realistic product visualization during design process.
The Global Packaging Design Services Market Size is expected to witness high growth over the forecast period.
Regional analysis: The North America packaging design services market holds over 30% share currently due to stringent regulations regarding packaging materials and labeling. The Asia Pacific region is expected to witness fastest growth through 2030 due to rising disposable incomes, growing urbanization, and expansion of FMCG industry.
Key players related content comprises: Key players operating in the packaging design services market are Elgo Irrigation Ltd., Netafim Ltd., Eurodrip SA, Jain Irrigation Systems Ltd., Hunter Industries, Inc., The Toro Company, and Rain Bird Corporation. Artios designs innovative packaging for consumer brands while Tag Worldwide develops sustainable and eye-catching product packaging.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it