February 25, 2024
Mozzarella Cheese Market

Mozzarella Cheese Market: Growing Demand for Italian Cuisine Driving Market Growth

The Global Mozzarella Cheese Market is estimated to be valued at US$ 36.7 billion in 2023 and is expected to exhibit a CAGR of 6.46% over the forecast period of 2023-2030, according to a new report published by Coherent Market Insights.

Market Overview:
Mozzarella cheese is a soft, mild-tasting cheese that originated in Italy. It is known for its stretchy texture and is widely used in various dishes such as pizza, pasta, salads, and sandwiches. The advantages of mozzarella cheese include its versatility, ability to melt easily, and its rich, creamy flavor. With the growing popularity of Italian cuisine worldwide, the demand for mozzarella cheese has witnessed significant growth. Additionally, increasing disposable incomes and changing lifestyles have also contributed to the market growth for mozzarella cheese.

Market Key Trends:
One key trend in the mozzarella cheese market is the rising demand for organic and natural products. Consumers are becoming more health-conscious and are seeking products that are free from additives and preservatives. This trend has led to the development and availability of organic and natural mozzarella cheese products in the market. These products are made from milk sourced from organic farms and do not contain any artificial ingredients, making them a preferred choice among health-conscious consumers. The demand for organic mozzarella cheese is expected to witness substantial growth in the coming years.

Porter’s Analysis:

Threat of New Entrants:
The mozzarella cheese market has a medium level of threat of new entrants. While the market is highly competitive, new entrants would still need to establish a strong brand presence and distribution network to compete with established players. Additionally, the complex production process and high capital requirements act as barriers to entry, reducing the likelihood of new companies entering the market.

Bargaining Power of Buyers:
Buyers in the mozzarella cheese market hold a moderate level of bargaining power. While individual buyers may not have significant influence, large-scale buyers such as restaurants and food service providers have the ability to negotiate for lower prices or switch suppliers, impacting the profitability of cheese producers. Therefore, companies must focus on maintaining strong relationships with their key buyers to mitigate this power.

Bargaining Power of Suppliers:
Suppliers in the mozzarella cheese market have a low bargaining power. The dairy industry has a large number of suppliers, allowing companies to easily switch between different suppliers based on price and quality. Additionally, the availability of raw materials such as milk is high, further reducing the power of individual suppliers.

Threat of New Substitutes:
The threat of new substitutes for mozzarella cheese is low. Mozzarella cheese is a popular ingredient in various cuisines and its unique taste and texture are not easily replicated. While there are other cheese varieties available, mozzarella remains the preferred option for many dishes, reducing the likelihood of substitution.

Competitive Rivalry:
The mozzarella cheese market is highly competitive, with several key players dominating the industry. These key players, such as The Kraft Heinz Company, Fonterra Co-operative Group Limited, and Groupe Lactalis S.A., have established strong brand recognition and distribution networks, making it difficult for new entrants to compete. The intense competition in the market leads to price pressure and innovation as companies strive to differentiate themselves.

Key Takeaways

The Global Mozzarella Cheese Market is expected to witness high growth, exhibiting a CAGR of 6.46% over the forecast period of 2023-2030. This growth can be attributed to the increasing demand for mozzarella cheese in the food service industry, driven by the rising popularity of Italian cuisine and pizza consumption worldwide.

In terms of regional analysis, North America is the fastest-growing and dominating region in the mozzarella cheese market. The region has a strong consumer preference for cheese-based dishes and a well-established food service industry. Additionally, the growing popularity of fast-food chains and the demand for convenience foods further drive the market growth in this region.

The key players operating in the mozzarella cheese market include The Kraft Heinz Company, Fonterra Co-operative Group Limited, Groupe Lactalis S.A., Grande Cheese Company, Arla Foods Inc., BelGioioso Cheese Inc., Granarolo S.p.A, Saputo Cheese USA Inc., Sargento Foods Inc., and Organic Valley. These players have a significant market share and adhere to stringent quality standards to maintain their competitive edge in the market.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it