by The creator economy in the Middle East and Central Asia region has witnessed significant growth over the past few years driven by the rise of social media platforms and growing Internet penetration. Creators in the region leverage social networks like YouTube, Instagram, TikTok, and Snapchat to share their talents and skills with millions of followers, earning revenue through sponsorships, partnerships, and digital offerings. The concept of influencer marketing has found widespread acceptance among regional brands, providing a growth avenue for content creators. The creator economy encompasses a wide range of genres that include comedy, dance, lifestyle, beauty, entertainment, spirituality, knowledge-sharing, and more. Creators monetize their original content and communities through various models including subscriptions, e-commerce partnerships and affiliate marketing.
The Global Middle East And Central Asia Creator Economy Market Size Is Estimated To Be Valued At US$ 229.5 Mn In 2024 And Is Expected To Exhibit A CAGR Of 21% Over The Forecast Period 2024-2031.
Key Takeaways
Key players operating in the Middle East and Central Asia creator economy are Youtube, Instagram, Tiktok, Likee, Snapchat, Facebook, Twitter, Vmate, Spotify, And Anghami. These platforms provide the necessary tools and features for creators to build communities and partnerships. Regional creators have amassed huge followings by providing entertaining, thought-provoking and skill-based content tailored for their audiences.
The creator economy in the region is driven by the massive popularity of short-form videos, particularly on social media apps like TikTok, Instagram Reels and YouTube Shorts. Growing Internet and smartphone penetration coupled with cheap data plans are fueling the consumption of online video content in the Middle East and Central Asia. More brands are collaborating with influencers for promotional campaigns, boosting revenues for creatives.
Countries like Turkey, Saudi Arabia, Egypt and the UAE serve as hotspots driving the expansion of the creator economy outside major global hubs. Creators in these markets are benefiting from their respective local language content and understanding of regional cultures. Furthermore, social platforms are increasingly localizing their features and monetization strategies to better support creators in the Middle East and Central Asia region.
Market Key Trends
One of the key trends driving the growth of the Middle East and Central Asia creator economy is the emergence of virtual influencers and digital avatars. Platforms are leveraging advanced technologies like artificial intelligence, augmented reality and 3D animation to create virtual humans with simulated personalities. Regional influencer agencies are representing virtual influencers who engage with real-world brands and fellow creators. This innovative approach improves the scalability of content creation while opening up new streams of revenue in the non-fungible token (NFT) and metaverse spaces.
Porter’s Analysis
Threat Of New Entrants: High barrier to entry in terms of high investment requirement to compete with established players.
Bargaining Power Of Buyers: Buyers have moderate bargaining power due to presence of many established options to choose from.
Bargaining Power Of Suppliers: Suppliers have low bargaining power as there are many suppliers for different services in the market.
Threat Of New Substitutes: Low threat of substitution as each platform offers unique features.
Competitive Rivalry: High competitive rivalry exists among platforms to acquire more users and creators.
Geographical Regions
The Middle East accounts for over 40% of the total market value in the Middle East and Central Asia creator economy market due to high smartphone and internet penetration along with youth population adopting platforms for sharing their content. Countries like Saudi Arabia, UAE, and Egypt contribute majorly to the Middle East region’s value share.
Central Asian countries are witnessing the fastest value growth in the Middle East and Central Asia creator economy market. Countries like Kazakhstan, Uzbekistan, and Kyrgyzstan are growing at an annual rate of over 25% driven by improving digital infrastructure and increasing social media adoption among the population especially youth. The growing number of creators is attracting platforms’ investments to tap the growth opportunity.
What are the key data covered in this Middle East and Central Asia Creator Economy Market report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the Middle East and Central Asia Creator Economy Market’s growth between 2024 and 2031.
:- Accurate calculation of the size of the Middle East and Central Asia Creator Economy Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behavior
:- Middle East and Central Asia Creator Economy Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of Middle East and Central Asia Creator Economy Market vendors
FAQ’s
Q.1 What are the main factors influencing the Middle East and Central Asia Creator Economy market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top Middle East and Central Asia Creator Economy Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the Middle East and Central Asia Creator Economy market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
- Source: CoherentMI, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
