May 22, 2024
Medical Probiotics Market

Medical Probiotics Market is expected to be Flourished by Growing Awareness regarding Preventive Healthcare

The Medical Probiotics Market consists of probiotic supplements and food and beverages. Probiotic supplements are available in the form of capsules, chewables, and powder packets. They help maintain a balance of gut microflora and relieve various digestive disorders. Probiotic food and beverages include fermented dairy products like yogurt, kefir, cheese as well as non-dairy probiotic drinks. Rising prevalence of lifestyle diseases along with increasing consumer awareness regarding the benefits of probiotics in maintaining gut and overall health have been driving the growth of the Medical Probiotics Market.

The global Medical Probiotics Market is estimated to be valued at US$ 4.43 Bn in 2024 and is expected to exhibit a CAGR of 19.% over the forecast period 2024 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics
Growing awareness regarding preventive healthcare: Rising awareness among consumers regarding various gut and overall health benefits of probiotics has been a major growth driver for the Medical Probiotics Market Demand. According to several studies, probiotic supplements and foods help strengthen the immune system, reduce risk of various digestive disorders, lower cholesterol levels and blood pressure as well as boost metabolism. With growing focus on preventive healthcare and wellbeing, the demand for probiotic supplements is expected to increase significantly.

Flourishing Functional Foods and Beverages Industry: The global functional foods and beverages market has witnessed noteworthy growth with rising health consciousness. Probiotic yogurts, kefirs, juices, and dairy-free drinks have gained immense popularity. The flourishing functional foods industry especially in developed regions is providing growth impetus to the Medical Probiotics Market.

Segment Analysis
The Medical Probiotics Market can be segmented into two major types based on the form- loose form and capsules. The capsules segment currently dominates the market and holds around 60% share globally. Capsules are relatively easy to dose and prebiotics and probiotics can be easily combined in a single capsule. This benefits consumers looking for convenience.

PEST Analysis

Political: The regulations and guidelines regarding the addition of probiotics in dietary supplements and food and beverages varies across countries. Favourable regulations in European countries and USA provide opportunities for market growth.

Economic: Rising disposable incomes and health awareness is driving consumers to spend more on health and wellness products globally. Growing geriatric population prone to gut and digestive issues also boosts demand.

Social: Changing lifestyles, food habits and rising stress levels have increased gut health issues. This is boosting social media influence and acceptance of probiotic supplements as preventive healthcare options.

Technological: Advances in microencapsulation techniques help improve the viability of probiotic bacteria during production, marketing and storage. This has enhanced the quality and efficacy of probiotic supplements.

Key Takeaways
The global Medical Probiotics Market is expected to witness high growth over the forecast period of 2024 to 2030 propelled by rising gut issues, health awareness and new product launches.

Europe currently dominates due to favourable regulations and health consciousness among consumers. North America is another major regional market fuelled by initiatives promoting gut health research.

Key players operating in the Medical Probiotics Market are Alteryx, Inc., Bentley Systems Incorporated, ESRI, Furgo NV, General Electric, Hexagon AB, Google, Inc., MDA Corporation, Oracle Corporation, SAP SE, Trimble, Inc., and TOMTOM International, Inc.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it