by Mass notification systems allow organizations to send alert and emergency messages to large populations during emergency situations. Such systems send alerts via multiple communication channels such as text, email, voice and social media depending on the specifications of the system purchased. These channels allow messages to reach large number of people rapidly during times of crisis. The increasing number and severity of natural disasters globally coupled with ever present threats of terrorism have necessitated mass notification systems as crucial tools for government agencies and large organizations to reach people during emergencies.
Mass notification systems provide emergency communication capability during situations like natural disasters like hurricanes, earthquakes, floods etc. or man-made disasters like terror attacks or active shooter incidents within organizations. These systems allow sending of timely alerts to help people take safety measures. They have backend components to target messages to specific locations and allow for multiple language support. The global mass notification systems market offers one-way as well as two-way systems with additional capabilities like geo-targeting messages, conducting drills, reporting and more.
The global Mass Notification Systems Market is estimated to be valued at US$ 5990.07 Mn in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the mass notification systems market is the integration of these systems with advanced technologies like IoT and AI. As connectivity of devices increases, mass notification systems are being integrated with IoT based sensors and devices. This allows the generation of alerts automatically based on triggers from connected equipment. For example, integration with earthquake detection sensors can initiate alert immediately after tremors are recorded. Integration with AI is allowing analysis of user behavior patterns and sending customized location specific messages. Another trend is the deployment of next generation connectivity like 5G for higher reliability and lower latency during emergency situations. Shift to cloud based delivery models is also being witnessed for scalability and quick updates/upgrades to these mission critical systems
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the mass notification systems market is low due to high capital requirement and established presence of existing players.
Bargaining power of buyers: The bargaining power of buyers is moderate as there are various players offering mass notification systems with different capabilities.
Bargaining power of suppliers: The bargaining power of suppliers is low due to availability of various component suppliers and lack of differentiation in components.
Threat of new substitutes: There is low threat of substitution as mass notification systems offer specialized functionalities that cannot be easily substituted.
Competitive rivalry: The competitive rivalry in the market is high due to presence of many global and regional players offering varied solutions.
Key Takeaways
The Global Mass Notification Systems Market Demand is expected to witness high growth during the forecast period.
Regional analysis: North America is expected to dominate the market owing to mandatory government regulations such as the CodeRed Mass Notification System by the U.S. Department of Homeland Security for emergency response. Asia Pacific is expected to grow at the fastest pace during the forecast period with increasing awareness regarding public safety.
Key players: Key players operating in the mass notification systems market are Aqua Optima, AQUAPHOR, Brita, BWT Holding GmBH, Mitsubishi Chemical Cleansui Corporation, Culligan, Dafi filters, Electrolux, KENT RO SYSTEMS LTD. Mass notification systems by these players offer capabilities such as emergency communication, integrated smoke sensors and fire safety systems.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
