May 24, 2024

Latin America Barley Market Set for Rapid Growth by Demand for Healthy Beverages

The Latin America barley market holds a promising scope owing to growing use of barley in beverages and animal feed. Barley is a cereal grain that produces a variety of food and beverage products, including malt beverages, breakfast cereals, beer, flour, malted food products, and animal feed. It is a reliable grain with impressive nutritional value, containing magnesium, manganese, selenium, vitamin B1, dietary fiber and protein. Barley also helps lower cholesterol, regulate blood sugar, reduce inflammation and support digestive health.

The Global Latin America Barley Market is estimated to be valued at US$ 3.44 Bn in 2024 and is expected to exhibit a CAGR of 3.5% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Latin America barley market are Grain crop Limited, Malteurop Group, Soufflet Group, Crisp Malting Group, Global Malt Gmbh & Co. Kg, Ireks Gmbh, Muntons Plc, Maltexco S.A., Grain Millers, Inc, EverGrain, Malt Products Corporation, and Briess Malt & Ingredients Co. The increasing popularity of health drinks and expanding beverage industry is fueling the demand for barley in the region. Major companies are focusing on strategic partnerships and acquisitions to strengthen their market presence across Latin America.

Rising consumer awareness about health benefits associated with barley consumption is positively influencing the market growth. Product innovation and new product launches catering to evolving consumer preferences is another key factor bolstering demand. Furthermore, growth of the animal feed industry driven by rising meat consumption in developing countries of Latin America is boosting barley cultivation.

Market key trends

Increasing adoption of organic farming practices to meet rising consumer demand for nutrient-rich and chemical-free products represents a key trend in the Latin America barley market. Organic barley gains prominence as a healthier ingredient in various food and beverage applications. Technology advancements to improve crop yields through development of high-yielding barley varieties adapted to different climatic conditions also impacts market trends positively.

Porter’s Analysis

Threat of new entrants: Low barriers to entry in the barley market allow new competitors to enter with relative ease. However, established players have recognized brands and distribution networks.

Bargaining power of buyers: Large buyers such as brewers and livestock farmers have significant influence over barley producers and can negotiate lower prices.

Bargaining power of suppliers: Barley farmers operate in a relatively competitive market and have little control over prices due to the commodity nature of the crop. Suppliers cannot significantly influence terms.

Threat of new substitutes: Alternatives like wheat, rice and maize can be substituted for barley in some applications, putting downward pressure on prices.

Competitive rivalry: The barley market is mature, with many competitors of varying size and global reach. Price competition is common as players strive to boost sales volumes.

Geographical Regions

Brazil represents the largest market for barley in Latin America, valued at around US$1 billion annually. The country’s growing brewing industry and appetite for animal feed sustain strong demand. Argentina is also a substantial regional producer and consumer of barley, with annual production of around 1 million tons primarily directed to animal feed use.

Paraguay has seen the fastest expansion in barley cultivation and consumption in recent years. Supported by a dynamic agricultural sector and rising meat output, Paraguay’s barley market has expanded at a CAGR of over 5% as local production struggles to meet the increase in demand. The country imports barley from Brazil, Argentina and further afield to close the supply gap.


1.Source: Coherent Market Insights, Public sources, Desk research

2.We have leveraged AI tools to mine information and compile it