July 14, 2024

Irish Whiskey Market , Market Overview, Market Key Trends, Key Takeaways

 Market Overview:


The Irish Whiskey Market is estimated to be valued at US$ 2022 Million in 2022 and is projected to exhibit a CAGR Of 8.9% over the forecast period 2019-2027, according to a new report published by Coherent Market Insights. Irish whiskey is a type of whiskey made in Ireland that is known for its smooth and unique flavor profile. It is distilled three times, resulting in a lighter and smoother spirit compared to other types of whiskey. The demand for Irish whiskey is driven by factors such as its rich heritage, growing popularity among consumers, and increasing preference for premium alcoholic beverages. The rising cocktail culture and the trend of craft distilleries are also contributing to the market growth.


 Market Key Trends:


One key trend that is expected to shape the Irish whiskey market is the increasing demand for premium and aged whiskey. Consumers are becoming more discerning and are willing to pay a premium for high-quality and well-aged whiskeys. The trend of whiskey enthusiasts seeking unique flavors and limited edition releases is driving the sales of premium and aged Irish whiskey. Distilleries are responding to this demand by releasing limited edition expressions and investing in aging facilities to produce high-quality whiskey. Additionally, the trend of international collaborations and partnerships in the whiskey industry is further fueling the market growth. International companies are partnering with Irish whiskey distilleries to create innovative products and expand their distribution networks.


Segment Analysis:

The Irish whiskey market can be segmented based on product type, distribution channel, and end-user. In terms of product type, blended whiskey dominates the market segment. Blended whiskey is a mix of malt and grain whiskey and accounts for the majority share in the market. This dominance can be attributed to its smooth taste, affordable price, and wide availability. Additionally, the growing demand for premium blended whiskey among millennials and the increasing number of whiskey enthusiasts further contribute to the dominance of this segment.

In terms of distribution channel, the off-trade segment dominates the Irish whiskey market. The off-trade channel includes sales through supermarkets, liquor stores, and online platforms. Consumers prefer purchasing Irish whiskey from these channels due to factors such as convenience, wide range of options, and attractive promotional offers. Moreover, the increasing popularity of online sales platforms and their ability to offer a wider variety of products have fueled the growth of the off-trade segment.

Key Takeaways:

The global Irish whiskey market is expected to witness high growth, exhibiting a CAGR of 8.9% over the forecast period 2019-2027. The increasing popularity of Irish whiskey in international markets, the rising number of whiskey tourists in Ireland, and the growing demand for premium whiskey are the key factors driving this growth. Additionally, the introduction of flavored and craft whiskies, along with aggressive marketing strategies by key players, is expected to further boost market growth.

In terms of regional analysis, Europe is the fastest growing and dominating region in the Irish whiskey market. Ireland, being the homeland of whiskey, holds a significant share in the market. Moreover, countries like the UK and France are witnessing a surge in whiskey consumption, fueled by changing consumer preferences, increasing disposable income, and the growing trend of social drinking. The presence of established distilleries and the promotion of Irish whiskey through tourism in Ireland also contribute to the dominance of the region.

Key players operating in the Irish whiskey market include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands. These players focus on product innovation, expanding their distribution channels, and adopting marketing strategies to enhance their market presence. The key players are also investing in developing premium and craft whiskey products to cater to the growing demand for unique and high-quality whiskey offerings.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it