by In-vehicle infotainment systems offer a range of entertainment and connectivity features to drivers and passengers. These systems integrate features such as navigation, wireless connectivity, rear-seat entertainment units and enhance overall driving experience. Features like navigation help drivers to effectively plan their journey while connectivity options enable using smart devices in vehicles. Rear-seat entertainment units keep passengers engaged during travel. Advancements in technologies have enabled integrating advanced features like voice recognition, augmented reality, artificial intelligence etc.
The global In-Vehicle Infotainment Market is estimated to be valued at US$ 24.85 Bn in 2023 and is expected to exhibit a CAGR of 10.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Growing adoption of connected vehicles is one of the key factors driving the demand for in-vehicle infotainment systems. Connected vehicles rely on advanced telematics systems to offer safety, comfort and convenience features. In-vehicle infotainment acts as the interface for numerous connected features. Major automakers are focusing on deploying advanced connectivity solutions that seamlessly integrate smartphones with in-vehicle entertainment and information systems. This helps drivers access various vehicle diagnostics, manage performance and stay connected on the move. Rising demand for convenience and safety among consumers is accelerating adoption of connected vehicles and subsequently the demand for in-vehicle infotainment.
Porter’s Analysis
Threat of new entrants: High development costs and intellectual property restrictions limit the threat of new entrants. However, technology giants like Apple and Google have strong R&D capabilities and distribution channels that allow them to enter this market.
Bargaining power of buyers: Buyers such as automakers have significant bargaining power as they purchase infotainment systems on a large scale. However, differentiated technology and proprietary systems make it difficult for buyers to substitute easily.
Bargaining power of suppliers: Major suppliers like QNX, Microsoft, and Android Auto have some bargaining power due to their technical expertise and industry partnerships. However, the threat is mitigated since OEMs can switch to alternative suppliers and develop proprietary systems.
Threat of new substitutes: The threat is moderate as technologically advanced alternatives like advanced driver assistance systems, telematics, and vehicle-to-everything communication emerge. However, demand for connectivity and infotainment features in vehicles continues to rise.
Competitive rivalry: The competition is intense among major players offering proprietary and open-source infotainment platforms. Companies differentiate through continuous innovation in connectivity, interface, and integration of mobile technologies in vehicles.
Key Takeaways
The Global IN-VEHICLE INFOTAINMENT Market Demand is expected to witness high growth over the forecast period. Advancing connectivity trends and autonomous driving technologies will spur demand. North America dominates currently due to high vehicle production and presence of global infotainment brands. However, Asia Pacific is expected to grow at the fastest pace with rising vehicle ownership in countries like China and India.
Regional analysis: Europe is a major market for high-end connected cars. Major automakers are investing heavily in R&D centers across Germany, UK, and France to develop advanced infotainment and cockpit technologies. Stringent safety regulations are also propelling innovation.
Key players: Key players operating in the IN-VEHICLE INFOTAINMENT market are Straumann Group, Zimmer Biomet Holding, Inc., Danaher Corporation, Dentsply Sinora Inc., BioHorizons IPH, Inc., Henry Schein, Inc., Osstem Implant Co. Ltd., Avinent Implant System, A-Dec Inc., Nobel Biocare, Sonoma Pharmaceuticals, Inc, and Nexa3D. These companies provide a wide range of products including infotainment platforms, software, connectivity components, and aftermarket services. They focus on differentiating through new features and integrating emerging technologies in their solutions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
