May 20, 2024

Image Consulting: Helping Clients Enhance Their Personal Brand Through Appearance


An personal style consultant is a professional who advises and assists clients in developing their personal appearance, styling, mannerisms and etiquette to project a desired image. Image consultants provide guidance to help individuals enhance their professionalism, credibility and confidence through their look and conduct.

Assessing a Client’s Image Needs
The first step an image consulting will take is to conduct an initial consultation with the client. During this meeting, the consultant will seek to understand the client’s career or life goals, strengths and weaknesses, as well as their desired image. This allows the consultant to gain insight into what areas may need improvement from an image perspective to help the client achieve their objectives. Factors like the client’s personality, body type, style preferences and industry are taken into account.

Creating an Image Makeover Plan
Once a thorough assessment is complete, the image consulting will work with the client to devise an individualized image makeover plan. This plan outlines practical steps and recommendations tailored specifically for the client’s needs and goals. Areas the plan may address include clothing and accessory selections, grooming and hygiene habits, physical presentation skills, communication techniques, etiquette practices and dining skills. Timelines and budgets are also established.

Improving a Professional Wardrobe
A core element of any image consulting plan is improving and expanding one’s professional wardrobe. Consultants provide guidance on selecting flattering, appropriate clothing in styles and colors that complement a client’s natural features, body type and industry. Customers are educated on combining pieces to create versatile, polished outfits suitable for different professional settings and occasions. Budget-friendly shopping strategies are employed.

Enhancing Nonverbal Communication
Facial expressions, posture, gestures, eye contact and other forms of nonverbal communication say a lot about a person’s image and make strong impressions. Consultants coach clients on projecting confidence, engagement and enthusiasm through their body language and mannerisms. Proper etiquette like firm handshakes, appropriate social media presence and electronic device usage is also addressed.

Grooming and Hygiene Tips
Image consultants offer advice for achieving a neat, polished look through basic grooming and hygiene practices. This includes guidance on hairstyling, skincare, nail care, day-to-day makeup application for professional women, as well as fitness goals that support a client’s wellness and desired image. Consultants recommend high-quality yet affordable grooming products suitable for a client’s individual needs.

Career Image Transition Support
Some clients need support transitioning their overall image for a career change or promotion. Consultants assist with creating a new brand identity more aligned with evolving professional objectives. This may involve recommendations to modify a wardrobe, change an hairstyle or tweak personal presentation tactics. Customizing a client’s look encourages confidence stepping into a new professional role or level.

Image Coaching for Special Events
In addition to daily image guidance, consultants prepare clients for high-stakes appearances at networking events, interviews, trade shows or media opportunities. Mock simulations are conducted to practice speeches, pitches or presentations with image consulting feedback. Event-specific coaching on outfit selection, grooming, etiquette and networking maximizes a client’s chances of successfully branding themselves personally and professionally.

Measuring Success and Refinement
Throughout the image consulting process, consultants regularly check-in with clients to measure progress toward goals and assess feedback from colleagues or clients. Fine-tuning of the plan occurs as needed based on consultation observations or changing professional circumstances. This iterative approach ensures clients fully integrate ongoing image best practices for continuous career or life success through their personal brand.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it