Fertility tests help assess infertility issues and determine ovulation to achieve pregnancy. Products range from ovulation prediction kits, fertility monitors, and saliva-and-urine based home diagnostic kits that help identify fertile windows. They aid better family planning and treatment of infertility.
Market key trends:
One of the key trends in the fertility test market is the rise in demand for home-based, convenient testing solutions. Earlier tests involved clinic visits but home kits now allow self-monitoring of fertility without medical assistance. Factors like privacy, affordability and real-time information are driving sales of self-test ovulation and pregnancy prediction kits, increasing their penetration. Other trends involve development of digital fertility tracking apps and wearable monitors that make planning conception scientifically easier.
The global fertility test market is segmented by product, end-user, mode of purchase and distribution channel. By product, the ovulation prediction kits segment dominated the market in 2022 and is expected to maintain its dominance over the forecast period. Ovulation prediction kits are easy to use, inexpensive and allow women to conveniently predict their most fertile days at home. By end-user, the homecare settings segment accounted for the largest share in 2022 as people preferring to test their fertility in the privacy and comfort of their homes.
The Global Fertility Test Market Demand is expected to witness high growth, exhibiting CAGR of 7.8% over the forecast period, due to increasing preference for self-monitoring fertility and growing first-time pregnancies among older women.
Regional analysis: North America accounted for the largest share of the global fertility test market in 2022 and is expected to dominate the market over the forecast period. High awareness about fertility testing, changing lifestyles, rising median age of first-time motherhood, and easy availability of fertility monitoring devices are some key factors driving the fertility test market in North America.
Key players: Key players operating in the fertility test market are Advacare Pharma, UEBE Medical, Abbott Laboratories, Quidel Corporation, HiLin Life Products Inc., Geratherm Medical AG, Fertility Focus Limited, Fairhaven Health LLC, Church & Dwight Co. Inc., and Prestige Brands Holdings Inc., among others. Advacare Pharma and UEBE Medical collectively held over 25% of the global market share in 2022.
- Source: Coherent Market Insights, Public sources, Desk research
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