April 17, 2024

The Global Facial Tissue Market Growth Is Accelerated By Sustainability Practices

Facial tissues are disposable papers or nonwoven fabrics used to clean or wipe the face. They provide convenience and hygiene as compared to using cloth towels.

The global Facial Tissue Market is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 12 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Major manufacturers are focusing on developing facial tissues from recycled papers or agriculturally derived fibers to reduce dependency on virgin wood fibers. They are also investing in renewable energy sources for manufacturing facilities. Sustainable packaging solutions with reduced plastic content is another area attracting manufacturer attention. The shift towards greener options is being driven by growing environmental awareness among consumers as well as regulators pushing for lower carbon footprint. Facial tissue brands highlighting sustainable attributes in their marketing campaigns are expected to benefit from positive consumer perception.

Segment Analysis
The global facial tissue market is dominated by the box facial tissue sub-segment. Box facial tissue accounts for over 60% of the total market share owing to increasing preference for packing and portability. Box facial tissues are ideal for carrying in handbags and pockets for on-the-go use. Its affordable pricing also contributes to higher sales of box facial tissues.

Key Takeaways
The Global Facial Tissue Market Size is expected to witness high growth. Regional analysis
The Asia Pacific region is expected to witness the fastest growth in the facial tissue market during the forecast period. Countries such as China, India, and Japan are driving the growth of the market in the region. Easy availability and affordability of facial tissues make them a popular personal hygiene product in the region. The high population and improving living standards further support market growth.

Key players
Key players operating in the facial tissue market are Salesforce.com, Inc., Microsoft Corporation, ADOBE INC., SAP SE, Oracle Corporation, SugarCRM Inc., Zoho Corporation Pvt. Ltd, Copper CRM, Inc., Insightly Inc., and Creatio.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it