July 14, 2024

Extended Warranty Market Growing Adoption of Extended Warranty Services Driving Market Growth

Market Overview:

Extended warranty refers to an additional coverage offered by manufacturers or retailers to customers, extending the warranty period of a product beyond the standard warranty. This helps in providing protection to consumers against unexpected repair costs and provides peace of mind. The market for extended warranty services is witnessing significant growth due to the increasing consumer demand for products with extended warranty coverage.

Market Key Trends:

One key trend in the extended warranty market is the rise in adoption of extended warranty services for electronic devices. With the growing prevalence of expensive gadgets and technological advancements, consumers are increasingly opting for extended warranty coverage to safeguard their electronic devices against any potential damages or defects.

This trend is driven by the increasing cost of electronic devices and the need for protection against accidental damages. With extended warranty services, consumers can have their devices repaired or replaced at no additional cost, providing them with financial security and convenience.

Overall, the extended warranty market is expected to witness substantial growth in the coming years, driven by the growing adoption of extended warranty services and the need for consumer protection against unexpected repair costs.
Porter’s Analysis

Threat of New Entrants: The extended warranty market poses a moderate threat to new entrants. While the market is relatively saturated with established players, the barriers to entry are not insurmountable. New entrants would need to invest in marketing and distribution channels to compete with existing companies.

Bargaining Power of Buyers: Buyers in the extended warranty market have significant power. They can compare offerings from different providers and negotiate for better terms, such as lower prices or extended coverage. This puts pressure on companies to differentiate their products and provide added value to attract and retain customers.

Bargaining Power of Suppliers: Suppliers in the extended warranty market, such as repair service providers, have limited bargaining power. The market is dominated by a few key players who have established relationships with suppliers, giving them more control over pricing and terms. However, the suppliers themselves may have some power if they offer unique services or if the market becomes more fragmented.

Threat of New Substitutes: The threat of new substitutes in the extended warranty market is relatively low. While there are alternatives, such as self-insurance or relying on manufacturer warranties, extended warranties provide additional peace of mind and coverage for consumers. As long as companies continue to provide comprehensive coverage and competitive pricing, the threat of substitutes remains minimal.

Competitive Rivalry: Competitive rivalry in the extended warranty market is high. There are numerous players vying for market share, offering similar products and services. Companies must constantly innovate and differentiate themselves to stay ahead of the competition. This rivalry drives continuous improvement and ensures that customers have a wide range of options to choose from.

Key Takeaways

The Global Extended Warranty Market Demand is expected to witness high growth, exhibiting a CAGR of 6.6% over the forecast period (2023-2030). This growth can be attributed to the increasing demand for consumer electronics, appliances, and automobiles, as well as the growing awareness about the benefits of extended warranty plans.

In terms of regional analysis, North America is the fastest-growing and dominating region in the extended warranty market. The region has a well-established consumer electronics and automotive industry, combined with a higher adoption rate of extended warranty plans. However, Asia Pacific is also witnessing significant growth, driven by the rising disposable income and expanding consumer electronics market in countries like China and India.

Key players operating in the extended warranty market include ASSURANT INC., American International Group, Inc., AXA, AmTrust Financial, Asurion, CARCHEX, CarShield LLC, Endurance Warranty Services LLC, Edel Assurance, SquareTrade, Inc., and others. These companies have a strong presence in the market and offer a diverse range of extended warranty plans to cater to the needs of different consumers.

Overall, the extended warranty market presents promising opportunities for growth, driven by increasing consumer demand and advancements in technology. Companies in this market need to focus on innovation, customer-centric strategies, and partnerships with manufacturers and retailers to stay competitive and capture a larger market share.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it