February 28, 2024
Europe E-bike Market

Electric Mobility is Accelerating the Adoption of E-bikes in Europe

The adoption of e-bikes is accelerating across Europe driven by growing concerns over environmental pollution and emphasis on sustainable transportation solutions. E-bikes provide an affordable and convenient mode of transportation while reducing dependency on fossil fuels. Equipped with an electric motor and rechargeable batteries, e-bikes come with multiple advantages over traditional bicycles including enhanced riding range, assisted pedaling, and possibility to overcome hills and terrains with lesser physical exertion. The growing preferences for eco-friendly mobility coupled with infrastructure developments encouraging cycling are positively impacting the sales of e-bikes in Europe.

The global Europe E-bike Market is estimated to be valued at US$ 7740.27 Mn in 2023 and is expected to exhibit a CAGR of 10.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends in the Europe e-bike market is the increasing demand for electric mountain bikes. Mountain biking is gaining recognition as an adventure sport in Europe and e-mountain bikes are helping enthusiasts to explore off-road terrains with greater ease. Leading e-bike manufacturers are launching advanced mountain e-bike models with features like hydraulic disc brakes, front suspension, rear suspension, thick tires, and powerful battery packs. The growing popularity of mountain biking as a recreational activity is expected to drive the demand for high-performance electric mountain bikes in Europe over the forecast period

Porter’s Analysis

Threat of new entrants: The threat of new entrants is low as the market is highly fragmented with the presence of many local and regional players. Additionally, high initial investment and stringent regulations pose barriers for new companies.

Bargaining power of buyers: The bargaining power of buyers is moderate due to the availability of various product options at competitive prices from different manufacturers. However, high switching costs limit buyers’ bargaining power.

Bargaining power of suppliers: Parts availability from local suppliers gives them moderate bargaining power. However, the presence of many component manufacturers keeps their power in check.

Threat of new substitutes: Technological advancements have introduced faster modes of transportation as substitutes. However, e-bikes offer benefits like low maintenance and eco-friendly transportation.

Competitive rivalry: The market experiences high competition due to the large number of private labels. Manufacturers compete on the basis of pricing, quality, engine power, and after-sales services.

Key Takeaways

The Global Europe E-Bike Market Demand is expected to witness high growth over the forecast period.

Regional analysis: Europe accounts for over 40% share of the global e-bike market led by countries like Germany, Italy, Netherlands and France. Growing awareness about health & fitness along with supportive government initiatives to promote emission-free commute is driving the Europe e-bike market.

Key players: Key players operating in the Europe E-bike Market are Intertek Group Plc, SGS SA, Cenergy International Services, L.L.C., UL International Gmbh, Mistras Group, James Fisher and Sons plc, Global Wind Service, Force Technology, Vestas, and Siemens Wind Power GmbH & Co.KG. The market is highly fragmented with private labels accounting for more than 50% share.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it