April 12, 2024
Digital Pregnancy Test Kits Market

Digital Pregnancy Test Kits Market Poised to Grow at a Robust Pace Due to Rising Fertility Rates Worldwide

The digital pregnancy test kits market has been gaining traction over the past few years owing to various advantages over traditional kits. Digital pregnancy test kits provide early, fast, and accurate results within a short time frame. These kits detect very low levels of hCG hormone in urine, helping women determine their pregnancy status at an early stage. The kits are easy-to-use as they do not require additional specimen handling steps like dipping or sticking as in traditional kits. Digital pregnancy test kits eliminate ambiguities over line interpretation and provide clear yes or no responses on a digital display. The convenience and reliability of digital pregnancy kits have been fostering their adoption among women.

The Global digital pregnancy test kits market is estimated to be valued at US$ 444.23 Bn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the digital pregnancy test kits are Nike, Adidas, New Balance, Puma, Asics, Skechers, Vans, Converse, Sperry, Crocs, Timberland, Clarks, ECCO, Wolverine Worldwide, Deckers Brands, Aldo Group, Genesco, Steve Madden, Caleres, GEOX. Major players are focusing on product development and launch strategies to increase their market share.

The rising working woman population and busy lifestyles have been increasing the demand for easy-to-use and accurate home pregnancy testing kits. Various promotional and marketing activities by key companies on social media and e-commerce platforms are creating awareness about advanced digital pregnancy kits, representing key opportunities.

North America dominates the Digital Pregnancy Test Kits Market Growth due to easy availability of products through retailers and pharmacies. However, Asia Pacific is expected to witness highest growth owing to large population, increasing awareness, and disposable income in the region. Major players are expanding their manufacturing and distribution footprint in developing Asian countries to tap growth opportunities.

Market Drivers

The global fertility rate has been increasing over the past decade presenting an upward trend in the demand for pregnancy testing kits. According to the Population Reference Bureau, the world’s fertility rate rose from 2.4 births per woman in 2010 to 2.5 births in 2020. Rising fertility especially in emerging economies is a major factor augmenting the demand for digital pregnancy kits.

PEST Analysis
Political: Regulations related to accuracy of results and privacy of data collected from digital pregnancy test kits.
Economic: Increased spending power of consumers driving demand for convenient digital options.
Social: Changing attitudes towards early pregnancy detection and healthcare. User-friendliness and discretion of digital formats gain acceptance.
Technological: Advancements in sensor technologies, connectivity and mobile apps enabling accurate, easy-to-use home pregnancy testing.

The Europe region accounts for a substantial share in terms of value contribution to the global digital pregnancy test kits market currently. High awareness about women’s health and ready access to quality healthcare support the market growth in countries like the UK, Germany, and France.

Asia Pacific
The Asia Pacific region is expected to emerge as the fastest growing regional market for digital pregnancy test kits over the forecast period. Factors such as the large population base especially in high growth economies like India and China, increasing health standards as well as purchasing power, and greater availability of innovative diagnostic products drive strong demand prospects.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it