May 25, 2024

Cryptocurrency Market set to Benefit from Increasing Adoption of Blockchain Technology


The cryptocurrency market has seen rapid growth in recent years driven by increasing adoption of blockchain technology. Cryptocurrencies like bitcoin provide a decentralized digital currency that operates on blockchain and offers advantages over traditional currencies like lower transaction fees, global reach, and anonymity. With no central authority involvement, blockchain distributed ledgers enable cryptocurrencies to function in a decentralized peer-to-peer system. The global cryptocurrency market is estimated at US$37.9 billion in 2024 and is projected to expand at a strong CAGR of 14% during the forecast period from 2023 to 2030.

Cryptocurrencies utilize blockchain or distributed ledger technologies to maintain a secure and transparent system of payments without centralized control. Their advantages include lower transaction fees, faster settlement times, global reach without cross-border issues, pseudonymity providing a certain level of anonymity, and independence from central banks and financial regulators. The inherent security and transparency of blockchain makes cryptocurrencies an attractive alternative to traditional currencies. However, price volatility continues to limit mainstream adoption. The global cryptocurrency market is driven by increasing investment in blockchain projects from both financial institutions and technology giants looking to leverage its capabilities.

Key Takeaways

Key players operating in the cryptocurrency market are Bitmain Technologies Ltd. (Beijing, China). There is growing demand for cryptocurrencies like bitcoin from both individual and institutional investors looking for alternative investment assets amid rising inflation. Several large corporations and payment providers have also started accepting cryptocurrencies, boosting its potential for further adoption. Geographically, North America dominates currently due to high technology adoption rates and presence of major crypto exchanges. However, Asia Pacific is witnessing fastest growth led by China, South Korea, and Japan. Countries like India and Australia are also emerging as new hotspots for cryprocurrencies.

Market Key Trends

One of the major trends driving growth in the cryptocurrency market is increasing institutional investment. Large financial institutions and hedge funds have started making significant investments in cryptocurrencies like bitcoin aided by growing maturity of the asset class and regulatory clarity in key markets. This is attracting broader mainstream adoption. Other factors supporting adoption include growing global crypto exchanges, infrastructure developments like ETFs and futures trading, active involvement of payment companies, and emerging use cases of blockchain and decentralized finance (DeFi) applications. However, regulatory uncertainty across major countries continues to pose challenges.

Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as there are no high capital requirements but regulatory compliance is complex.
Bargaining power of buyers: The bargaining power of buyers is moderate as cryptocurrencies are easily substitutable.
Bargaining power of suppliers: The bargaining power of suppliers like mining hardware manufacturers is moderate to high given the dependence on their specialized products and technology.
Threat of new substitutes: The threat of new substitutes is high as new cryptocurrencies are regularly developed offering alternative value propositions.
Competitive rivalry: Rivalry is intense given the availability of many cryptocurrency options and volatility in the market.

The United States accounts for the largest share of the global cryptocurrency market currently in terms of value, with significant interest from investors and blockchain companies based in the country. China follows in second place given its large population of cryptocurrency traders and miners earlier, though regulatory actions have recently curbed these activities.

The Asia Pacific region excluding China and Japan is expected to witness the fastest growth in the cryptocurrency market over the forecast period. Countries like India, South Korea and Vietnam are seeing rising adoption among the young, technologically-savvy population who are venturing into cryptocurrency trading and investing. With growing internet access and smartphone usage, cryptocurrency is gaining traction in the emerging digital payments landscape in the region.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it