by Cold pressed juice is obtained by crushing or grinding fruits and vegetables and pressing them without adding any heat. It preserves the essential vitamins, minerals and live enzymes of raw fruits and vegetables. Cold pressing maintains the integrity and nutritional value of produce, yielding juices that are lightly pasteurized if at all. The growing awareness about health benefits of cold pressed juices is driving more people towards its consumption. Cold pressed juices are believed to boost immunity, energy levels and digestive health. They are considered as a healthy snack alternative. Popular cold pressed juices include green juice made from kale, spinach, apples and lemons and fruit blends like orange, carrot and ginger.
The global Cold Pressed Juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
Growing health awareness: The growing awareness about the various health benefits of consuming cold pressed juices such as improved immunity, energy levels and digestive health is a key driver. People are increasingly shifting from carbonated beverages and packaged fruit juices towards natural cold pressed juices to fulfill their daily fruit and vegetable intake. This is expected to significantly drive the demand over the forecast period.
Innovation in flavors: Fruit and vegetable producers are experimenting with innovative flavor blends and combinations in cold pressed juices to attract more customers. Novel blends like wheatgrass, turmeric and cinnamon; cherry, pomegranate and beetroot are generating interest among consumers. This is another factor expected to support the cold pressed juice market growth.
Segment Analysis
The cold pressed juice market can be segmented by type into fruits and vegetables. The fruits segment dominates the market and accounts for around 70% share owing to high demand for juices containing fruits like oranges, apples and berries. Fruit juices are perceived as healthy and natural by consumers.
PEST Analysis
Political: Regulations around food safety and product labels have increased globally which require brands to clearly mention the ingredients and nutrition facts. This helps consumers make informed choices.
Economic: Rising disposable incomes in developing nations have boosted demand for packaged health drinks including cold pressed juices. Mass availability through retail chains also supports market growth.
Social: Growing health consciousness among people has raised popularity of cold pressed juices as they are seen as a healthy alternative to carbonated drinks. Adoption of active lifestyles drives “on-the-go” consumption of such juices.
Technological: Advanced cold pressing techniques help retain higher nutrients and minerals in juices without using heat. Some brands are also incorporating smart packaging solutions and QR codes for product traceability.
Key Takeaways
The Global Cold Pressed Juice Market Size is expected to witness high growth driven by rising health awareness. The global Cold Pressed Juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031.
The Asia Pacific region dominates the market and accounts for around 35% share owing to large population, growing middle class and rapid urbanization in countries like India and China. The Asia Pacific region is the fastest growing market for cold pressed juices. Nations like India, China and Japan are major revenue generators due to changing lifestyles, influence of Western trends and impact of globalization. Domestic cold pressed juice brands are introducing innovative flavors tailored for regional tastes which is attracting young consumers.
Key players
Key players operating in the cold pressed juice market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive and Lightning Technologies LLC. These brands are launching cold pressed juices with exciting fruit and vegetable blends. For example, Ahrma Group has witnessed growth in the Indian market through its flavored orange and berry juices.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
