April 17, 2024

Citrus Pectin is driving Health and Wellness Industry Growth

Citrus pectin is a structural heteropolysaccharide contained in the peel and pulp of citrus fruits that is commonly used as a gelling agent and stabilizer in food products. Citrus pectin finds wide application in various food products like jams, jellies, fruit fillings, yogurt, fruit juices, bakery fillings and dairy products due to its gelling, stabilizing andthickeningproperties. Citrus pectin acts as an important ingredient in health supplements and pharmaceuticals applications owing to its ability to regulate digestion by slowing down gastric emptying and increasing satiety. Citrus pectin has prebiotic properties that selectively promote the growth of beneficial bacteria in the gut microflora, thereby supporting overall digestive health.

The global Citrus Pectin Market is estimated to be valued at US$ 580.6 million in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. The health and wellness trend along with increasing awareness about nutrition and digestive health has led to a rise in demand for citrus pectin enriched food products. The growing functional food sector catering to specific nutritional needs along with clean label offerings is boosting citrus pectin consumption. The natural properties of citrus pectin make it an ideal ingredient for weight management support, gut health management and digestion regulation, thereby fueling its use in nutraceuticals and dietary supplements.

Market key trends:
One of the key trends in the citrus pectin market is the rise in demand for organic citrus pectin. Organic citrus pectin derived from organically farmed citrus fruits is free from synthetic chemicals, fertilizers and pesticides. It caters to the needs of health-conscious consumers looking for clean label and natural ingredients. Companies are focusing on sourcing organic citrus pectin and offering Non-GMO and allergen-free citrus pectin to expand their consumer base. Furthermore, manufacturers are developing innovativecitrus pectin formulations targeting specific health conditions like cardiac health, diabetes management and cancer risk reduction. Novel delivery formats like citrus pectin powders and easy-to-mix packets are gaining popularity. Rapid growth of online retail of health supplements is further driving the sales of citrus pectin supplements.

Porter’s Analysis
Threat of new entrants: Low – The citrus pectin market requires significant R&D and processing infrastructure which increases the barriers to entry.

Bargaining power of buyers: Moderate – The presence of substitutes provides buyers with moderate bargaining power.

Bargaining power of suppliers: Low -The market has a large number of suppliers, reducing individual supplier bargaining power.

Threat of new substitutes: Moderate – Several substitutes for food applications exist such as gums but none are direct substitutes for all applications.

Competitive rivalry: High – The market has numerous global and regional players competing on pricing and product innovation.

Key Takeaways
The global citrus pectin market is expected to witness high growth.

Regional analysis: North America is expected to dominate the global citrus pectin market over the forecast period. Factors such as high demand for dietary supplements and sophisticated food processing industry are fuelling market growth in the region.

Key players operating in the citrus pectin market are CP Kelco, Ceamsa, Herbstreith & Fox KG, CARGILL, Yantai Andre Pectin.