May 20, 2024

The Global Cat Litter Market Is Driven By Increasing Pet Adoption

Cat litter involves the use of granular or particulate materials such as bentonite clay, silica gel, and pine or paper pellets to absorb pet odors and wastes. Cat litter boxes provide a hygienic environment for cats to relieve themselves indoors and are necessary for multi-cat households or older/disabled cats that cannot access the outdoors. It helps absorb odors, reduces tracking, clumping and easy disposal.

The global cat litter market is estimated to be valued at US$ 7.2 Billion in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
one of the key trends in the cat litter market is the increasing popularity of eco-friendly litter products made from natural and renewable materials such as plant-based clumping clay, wheat, wood pellets, and cellulose. Cat owners are growing more conscious about the environmental impact of silica-based clays and prefer litters that are biodegradable as well as sustainable. Brands are innovating litters with plant-based ingredients that are just as effective at odor control and clumping as traditional litters while offering compostable packaging. This shift towards natural and eco-friendly options is expected to continue in the forecast period with sustainable litters gaining more market share.

Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate. While the capital requirements are relatively low, established brands have strong brand loyalty from customers.
Bargaining power of buyers: The bargaining power of buyers is high given the availability of substitute products. Buyers can easily switch to other litter products.
Bargaining power of suppliers: The bargaining power of suppliers is moderate. While a handful of companies supply the raw materials, suppliers of litter are easily replaced.
Threat of new substitutes: The threat of substitutes is high as there are many alternative litter products available. Pet owners looking for environmentally friendly options can switch to natural or paper-based litters.
Competitive rivalry: Competition in the cat litter market is high among top players. Companies compete based on product quality, pricing, and promotion.

Key Takeaways
The Global Cat Litter Market Size is expected to witness high growth over the forecast period of 2024 to 2031.

Regional analysis: North America is expected to maintain its dominance in the global cat litter market during the forecast period. This can be attributed to rising adoption of cats and increasing pet humanization. Major players are also focusing on this region through product innovation and expansion strategies. Europe is also a major market for cat litter driven by high cat ownership in Western European countries such as Germany, UK, France and Italy.

Key players: Key players operating in the cat litter market are Nestle, Clorox, Church & Dwight, Oil-Dri, Mars Petcare, Drelseys, Blue Buffalo, PetCare, ScoopAway, and World’s Best Cat Litter. Players compete on the basis of litter type, odor control capabilities, pricing, and marketing initiatives like celebrity endorsements. Innovation around natural litters made from walnut shells or pine are gaining popularity.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it